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Freelance Adiba

Performance Marketer - D2C/eCommerce

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Description

Job Description:

What you'll do:

- Plan, execute, and optimize paid campaigns across Meta, Google, and emerging channels

- Own CAC, ROAS, and revenue targets for D2C and marketplace channels

- Run A/B tests on creatives, audiences, and landing pages continuously

- Work closely with the creative team to brief and iterate on ad assets

- Analyze campaign data and translate insights into action

What we're looking for:

- 2-4 years of performance marketing experience, preferably in D2C or e-commerce

- Hands-on with Meta Ads Manager and Google Ads not just reporting, but building

- Strong analytical thinking comfortable with numbers, attribution, and funnel metrics

- Bonus: experience in fashion, lifestyle, or youth-facing consumer brands

Skills

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