Performance Marketer
Experience: 3-6 years in B2C Performance Marketing
Location: Mohali
Work Schedule-Monday to Friday (7:30 PM-4:30 AM)
Focus: Lead generation for residential solar (B2C)
Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.
Responsibilities
- Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
- Generate high-quality leads across 6 states
- Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
- Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
- Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing
- Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing)
- Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics
- Implement UTM parameter taxonomy for granular campaign tracking
- Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions
Key Performance Indicators
Lead Generation:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CAC)
- Customer Lifetime Value (LTV)
Conversion Metrics:
- Form Submission Rate
- Landing Page Conversion Rate
- Click-to-Conversion Rate
Campaign Performance:
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
Attribution & Revenue:
- Revenue Per Lead
- Return on Investment (ROI)
- Data-Driven Attribution Value
Requirements
Platform Expertise:
- 4-6 years managing B2C campaigns
- Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads
Technical Skills:
- Expert in GA4, Google Tag Manager, conversion tracking
- Meta Pixel, Enhanced Conversions implementation
- UTM parameters and cross-domain tracking