Performance Marketing Manager

You will own paid acquisition and full-funnel campaigns across major advertising channels. You will develop channel strategy, test creative and landing pages, manage campaign structure and budgets, measure attribution, analyze performance, and run experiments that improve qualified signups, pipeline, revenue, lead quality, and conversion rates.

Responsibilities

• Own and scale paid acquisition across advertising channels
• Build and optimize full-funnel campaigns
• Develop channel strategy across search, paid social, retargeting, and experimentation budgets
• Test ad copy and creative angles for technical audiences
• Partner on ad concepts and landing-page iterations
• Manage campaign structure, keyword strategy, audience segmentation, and bidding
• Own measurement and attribution, including tracking setup and incrementality testing
• Analyze performance trends through dashboards, reporting, and weekly insights
• Run experiments across audiences, formats, offers, and onboarding flows
• Collaborate to improve downstream lead quality and conversion rates
• Stay current on platform changes and paid-media opportunities

Requirements

• Paid media budget management
• Mobile app paid media
• Google Ads
• YouTube
• Performance Max
• Paid social media
• CAC
• LTV
• Payback period
• Conversion rate
• Analytics
• Attribution
• Spreadsheet
• Cohort analysis
• Performance modeling
• B2B paid media
• Ability to work in person from the San Francisco office