Performance Marketing Manager, Digital

You will own and scale Podium's digital advertising program across Meta and Google for vertical SMB audiences. You'll take full ownership of budget, creative strategy, CRO, audience testing, bidding, and full-funnel performance for established campaigns while proving out new channels. You'll move at high velocity, operate with extreme ownership, and get things done autonomously, bringing analytical rigor and methodical thinking to both strategy and hands-on-keyboard execution. You'll work closely with sales, account by account, to troubleshoot lead quality and unblock stalled deals, while also building dashboards and communicating clear, executive-ready narratives to leadership and finance stakeholders.

Responsibilities

• Own performance end-to-end and drive pipeline and revenue against vertical SMB targets across Meta and Google
• Own the budget, the strategy, and the number
• Stand up evergreen programs from a nascent starting point and prove out new verticals, audiences, and channels through structured pilots
• Lead creative strategy and execution, concepting, briefing, and creating or editing ad creative
• Run a structured testing framework across hooks, formats, messaging, and audiences
• Optimize the full funnel by tuning bidding, targeting, landing pages, and CRO
• Diagnose conversion at every stage from lead to MQL to pipeline to revenue
• Work account by account with sales to troubleshoot lead quality and unblock stalled deals
• Build dashboards and pivot tables and distill performance data into executive-ready narratives
• Document learnings and turn one-off wins into repeatable plays

Requirements

• 4–7+ years of performance/growth marketing experience
• At least 3 years directly managing paid social campaigns hands-on-keyboard (Meta required; LinkedIn, TikTok, Reddit, YouTube a plus)
• B2B experience strongly preferred
• Understanding of pipeline, MQL to SQL conversion, sales-led close motions, and multi-touch attribution
• Track record of building paid social programs from the ground up
• Expertise in media buying mechanics: targeting, creative launches, ad operations, testing structures, incrementality, and campaign diagnostics
• Highly proficient in analytics tools (Looker, Tableau, Excel/Sheets; SQL a plus)
• Strong creative instincts and ability to brief and edit creative
• Excellent communication skills to distill complex data into strategic insights
• Bias toward action
• Comfortable working with sales on accounts and leads
• Hands-on experience implementing and troubleshooting MarTech tracking (pixels, server-side tracking, GTM, conversion APIs) is a strong plus