Performance Marketing Product Owner (MarTech) – Hybrid

We're looking for a Performance Marketing Product Owner (MarTech) to lead marketing measurement and data activation across web, app, media, and measurement platforms.

🎯 Responsibilities

• Report to the Head of Marketing Measurement & Data Activation and define the data-enablement roadmap for each media platform and measurement partner.
• Lead the media tracking and data activation agenda by setting priorities, identifying opportunities, and ensuring robust, timely, and future-proof implementations across channels and platforms.
• Orchestrate the implementation of web and app tracking, audience creation, and marketing data feeds with a dedicated engineering team.
• Partner with Legal and Compliance teams to ensure tracking frameworks remain aligned with GDPR and privacy requirements.
• Advise marketing teams on technical feasibility and guide them in operationalizing and measuring new marketing strategies.
• Define event-tracking specifications for web and mobile using Google Analytics, AppsFlyer, Google Tag Manager, SDKs, and data layers, then coordinate implementation with engineering.
• Build and manage audience segments across Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs.
• Audit tracking implementations for accuracy, completeness, and compliance, and establish processes for ongoing monitoring and validation.
• Troubleshoot tracking and tagging issues, working with development teams to identify root causes and implement fixes.
• Conduct ad hoc analyses to identify tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations.
• Document tracking setups, audience definitions, and compliance decisions to support transparency, scalability, and smooth handovers.
• Stay current with new products, features, and best practices across media and measurement platforms.

🛠️ Requirements

• At least 3 years of experience in analytics implementation, MarTech, AdTech, or a closely related field.
• Master’s degree in a technical or scientific discipline, such as Computer Science, Information Systems, Information Technology, Data Engineering, Mathematics, Physics, Statistics, or Chemistry.
• Expertise implementing conversion tracking across marketing platforms, including pixels, CAPI, APIs/events, enhanced conversions, or equivalent solutions.
• Experience with audience setup, product and data feed catalogues, conversion windows, and attribution configurations.
• Strong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design.
• Experience with tracking and measurement ecosystems for major media platforms, including Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and others.
• Exceptional attention to detail and a rigorous approach to accuracy and quality.
• Strong problem-solving, troubleshooting, and quality assurance skills.
• Proactive, fast-learning, and naturally curious about data privacy, tracking technologies, and the evolving marketing technology landscape.

➕ Preferred qualifications

• Comfort using practical AI tools such as Gemini or other AI-powered assistants.
• Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows.
• Ability to leverage AI tools effectively to streamline processes and enhance productivity.
• Enthusiasm for continuous learning and quickly adapting to new AI features and capabilities.

🤗 Benefits

• Prime Plus membership, competitive salary and benefits package, flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support, and premium equipment with role-based selection options.
• Device ownership through an equipment lifecycle program when equipment reaches its refresh cycle.
• Continuous learning through free Coursera access, soft skills workshops, technical training, leadership development, and a structured onboarding program.
• Personalized career paths, the eVOLVE Program, internal mobility opportunities, and support for career changes and promotions.
• Flexibility, employee care, transparency, and support for work-life balance.
• After-work events, padel tournaments, parties, and communities based on shared interests such as sports and music.
• A relaxed environment with no dress code, plus free fruit, coffee, and tea at the offices.
• An innovative, collaborative, and healthy environment with an Agile mindset and a focus on recognition, learning, and growth.

Must-have skills: Marketing Analytics, Product Owner.

Nice-to-have skills: Data Analysis, Data Management, Data Tracking.

Required languages: english (level 4/5).

Open only to candidates already eligible to work in the EU.