Performance Marketing VA
Description
Salary: $5 – $8 per hour
Job Summary: Our company is hiring a hands-on Growth Marketing Lead to build our next client acquisition channels from the ground up. Our organic and AI search channel already brings in most of our clients. Now we need someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. Our best fit is a resourceful person who asks the right questions before jumping to answers, backs decisions with data, and has the confidence to challenge leadership when the numbers point elsewhere.
Key Responsibilities:
Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
Run small-budget experiments, measure results quickly, and decide what to scale, change, or stop
Track the full funnel from lead to signed client, focusing on lead quality and cost per client rather than only cost per lead
Design lead qualification elements such as landing pages, form questions, and targeting to attract high-intent prospects
Research and identify target businesses and decision makers using LinkedIn, Sales Navigator, review sites, and other sources
Write and run personalized outreach campaigns for prospective clients
Make the most of existing assets, including our client base, reviews, referral program, and partner relationships
Work closely with the sales team to improve lead handoff and follow-up
Report on results with clear recommendations, including what not to pursue
Gradually take ownership of growth strategy as channels are proven
Mandatory Skills:
Proven experience building at least one marketing or lead generation channel from zero, with measurable results
Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
Strong understanding of funnel metrics and the ability to diagnose why leads do not convert
Resourceful prospect research skills, including finding specific people and companies online
Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions
Excellent written and spoken English
Comfortable using AI tools to work faster while applying independent judgment
Confidence to share opinions, prioritize, and push back with clear reasoning
Dependable, meticulous, and self-directed in your work
Solid communication skills
Preferred Skills:
Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
Background in outsourcing, staffing, or professional services marketing
Experience with LinkedIn Sales Navigator and cold outreach
Experience with email marketing and automation platforms
Experience building or growing referral or partnership programs
Familiarity with landing page builders and conversion optimization
Track record of getting results with small test budgets
Why Join Us: This is a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. If you prove a channel, the role grows with you.