Principal Product Manager, Topps.com
Summary
Principal Product Manager at Fanatics Collect to lead the eCommerce strategy for Topps.com, evolving its Shopify storefront into a top-tier collectibles destination through cross-functional collaboration and data-driven optimization.
About Us
About the Company
Fanatics Collect is seeking an experienced Principal Product Manager to lead the eCommerce strategy and execution for Topps.com. As the owner of this direct-to-consumer channel, you’ll be responsible for evolving our Shopify-based storefront into a best-in-class destination for collectors and fans. You’ll work cross-functionally across design, engineering, marketing, operations, and business teams to build experiences that are both customer-centric and revenue-generating.
This is a high-impact role for a product leader who thrives in a fast-paced environment, understands the nuances of eCommerce and digital merchandising, and can balance long-term vision with rapid iteration.
Key Responsibilities
- Own the product vision, roadmap, and execution for Topps.com, spanning both front-end user experiences and back-end operational tools. This includes Topps.com websites (US and international), Topps section inside the Fanatics Collect native application and 3rd party ecommerce channels (TikTok, Fanatics Commerce…).
- Lead Shopify-based platform evolution and customization to support both limited-edition product drops and evergreen merchandising strategies.
- Partner with marketing and growth teams to drive conversion, retention, and site traffic through optimized UX, content placement, and personalization.
- Collaborate with engineering and design partners to deliver seamless, mobile-first customer journeys from discovery through checkout and fulfillment.
- Define and monitor key metrics (e.g., conversion rate, average order value, cart abandonment) to guide decision-making and assess business impact.
- Proactively identify friction in the purchase journey and lead initiatives to enhance site performance, navigation, search, and merchandising capabilities.
- Serve as the internal subject matter expert for Shopify and consumer eCommerce experience, helping guide cross-functional planning and investments.
- Help establish a culture of experimentation through A/B testing and rapid iteration grounded in user insights and behavioral data.
Qualifications
- Minimum of 7 years of product management experience, ideally focused on consumer eCommerce, Shopify, or other digital retail platforms.
- Proven ability to manage consumer-facing product development from inception to launch, across multiple channels, with a keen eye for user experience and commercial outcomes.
- Highly analytical and fluent in using data to inform roadmap decisions, evaluate experiments, and uncover optimization opportunities.
- Strong communicator and collaborator, with the ability to synthesize complex requirements and align diverse stakeholders.
- Comfortable operating in a matrixed, cross-functional environment with fast-moving priorities.
- Familiarity with SEO, conversion rate optimization (CRO), and digital merchandising best practices.
- Passion for collectibles, sports, or fandom-driven communities is a plus.
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The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit
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