Principal Product Marketing Manager

You will serve as the local product marketing expert in the US, working closely with the Head of Product Marketing and the Regional VP Sales Americas to refine global messaging, drive go-to-market initiatives, and represent the voice of the US customer. You will shape the competitive story that wins market share and accelerates ARR, craft product narratives that position the platform as the intelligence platform of choice for institutions operating at scale, and act as a visible storyteller and spokesperson at field events, in media, and in analyst briefings. You will partner across Product, Sales, Marketing, and Customer Success to translate strategy into GTM execution, from launches to enablement to analyst relations, and provide strategic input into pricing, roadmap, and product investment decisions.

Responsibilities

• Own competitive positioning and market narrative to differentiate the platform from entrenched incumbents
• Develop and champion a platform-level narrative tying products and data capabilities together
• Build and maintain a real-time view of local competitor strategy, messaging, and product direction
• Turn competitive insights into offensive campaigns and sales enablement assets
• Partner with Product, Sales, and Marketing leadership to translate strategy into GTM execution
• Lead creation of category-defining content including thought leadership, customer success stories, and technical deep dives
• Act as a visible storyteller and spokesperson at field events, media, and analyst briefings
• Provide strategic input to pricing, roadmap, and product investments

Requirements

• 7+ years of experience with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity)
• Direct experience going head-to-head against dominant US incumbents and shaping the winning narrative
• Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments
• Excellent written and verbal communication with storytelling finesse and executive presence
• Experience leading cross-functional GTM programs that bridge Product, Sales, and Global Marketing
• Commercial acumen and ability to connect category perception shifts directly to pipeline and win-rate