Principal Product Marketing Manager (Strategy & Positioning)

• If you’re someone who takes initiative, forms your own point of view, and does your best work in a fast-moving environment, this is an opportunity to join a company that has consistently introduced new approaches to the market
• We are looking for someone to take what Picus Labs and the product teams build and make it understandable and adoptable: translating research into language the field understands, and developing the mental models organizations need to evaluate and adopt new approaches
• Positioning at Picus is a team effort. You’ll work closely with the CTO, the Product Marketing team, and cross-functional leaders; bringing your own well-formed point of view to the table, challenging assumptions constructively, and contributing to decisions rather than making them alone
• Within that shared effort, you’ll take ownership of specific deliverables end to end, from research and a strong first draft to the refined narrative the field actually uses and be accountable for their quality and impact
• This is a hands-on individual contributor role, with messaging, narratives, and executive-level presentations refreshed each quarter
• It suits a strong communicator who enjoys the craft itself: doing the research, forming an opinion, writing well, and iterating quickly on feedback
• Partner closely with the CTO and cross-functional leaders to continuously evolve Picus’ company, portfolio, and product positioning as the market and product strategy change
• Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives to identify market shifts, differentiation opportunities, and strategic white space
• Develop clear and differentiated messaging frameworks, value propositions, category narratives, and proof points for Picus and its evolving product portfolio
• Translate complex product innovation and Picus Labs research into compelling, evidence-backed stories that resonate with customers, prospects, analysts, partners, and industry influencers
• Lead the quarterly refresh of Picus’ corporate and portfolio narrative, including executive-level presentations for customers, the field, analysts, and major industry events
• Shape Picus’ thought-leadership agenda and collaborate with internal experts to develop distinctive points of view, research reports, whitepapers, and executive or event narratives
• Equip Sales and other go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives that help them communicate Picus’ value consistently and confidently
• Validate and refine messaging through feedback from customers, prospects, analysts, and field teams, ensuring Picus’ positioning remains relevant, credible, and differentiated

Benefits

• Stock Options - Share in Company growth
• Remote-work - Flexible location, same impact
• Annual-leave - Time for rest and leisure
• Work-from-home budget - budget for remote setup
• Birthday bliss - Enjoy a day off to celebrate
• Rest & relaxation day - Day to recharge and unwind
• Volunteering time off - Making a difference in communities

• The ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
• Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics; experience in exposure management or security validation is a strong advantage
• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
• A proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
• Exceptional written and verbal communication skills in English, with the ability to simplify complex technical concepts without losing credibility or substance
• Excellent storytelling and presentation skills, including experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
• A hands-on, high-ownership working style, with the ability to move independently from research and strategy to a strong first draft, then iterate quickly based on feedback
• Strong executive presence and the ability to collaborate with—and constructively challenge—leaders across Product, Research, Sales, and Marketing