Principal Sales Engineer - UKI

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at .

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Principal Sales Engineer - UK

Amplitude is where product teams go when they're serious about understanding their users.

We're the leading product analytics platform, and our customers range from some of the most recognised brands in the world to fast-moving scale-ups. Our new product agent Wave closes the development lifecycle by connecting data insights into code and moving companies towards self improving products!

In this role, you'll be the technical quarterback for our most strategic opportunities in the UK. You'll partner with Account Executives to win complex, multi-stakeholder deals by translating product capabilities into business outcomes that matter to Product, Marketing, and Analytics leaders.

You'll lead technical discovery, architect custom proof-of-concept implementations, and serve as a trusted advisor to prospects navigating their digital analytics strategy. Your technical credibility and business acumen will directly influence the annual pipeline.

What you’ll do…

Deal Execution (70% of time)

• Lead technical evaluation phases for deals ranging from 100K to 1M+ ARR

• Conduct deep discovery to map prospect workflows, tech stack dependencies, and decision criteria to Amplitude's differentiation

• Design and execute hands-on proof-of-concepts that prove value within the prospect's actual data and use cases

• Handle technical objections related to data architecture, privacy/compliance, and integration complexity

• Present to C-level executives and translate technical capabilities into ROI narratives

Internal Collaboration (20% of time)

• Partner with Software Engineering and Product Management to communicate feature gaps and customer requirements that affect deal velocity

• Act as a business partner to the Account Executives, advising and providing technical partnership throughout the sales cycle.

• Work with Customer Success to ensure smooth handoffs and technical alignment during implementation

• Mentor junior Solution Engineers on technical positioning and demo best practices

Thought Leadership (10% of time)

• Contribute to our competitive intelligence on tools like Google Analytics 4, Adobe Analytics, and Mixpanel

• Develop reusable thought pieces, technical content, and operational frameworks for the broader Solution Engineering team

What We're Looking For

• Strong experience in software pre-sales at principal level (Solutions Engineering, Sales Consulting, or Technical Account Management roles)

• Preference for experience in the product analytics, experimentation or customer data platform space.

• Strong familiarity with MEDDICC / MEDDPICC or other sales methodologies

• Strong commercial mindset with ability to uncover value for customers

• You’re comfortable speaking about nuanced (technical concepts) such as LLMs, Agentic Software Development, Data Architecture , APIs / SDKs etc.

• Track record of closing technical evaluations in competitive enterprise deals

• Comfort presenting technical concepts to both Engineers and business stakeholders from Product / Marketing.

Our values:

At Amplitude, our values guide how we show up for one another and for our customers:

• Humility: We operate from a place of empathy and openness, seeking to understand many points of view.

• Ownership: We take the initiative to solve problems that drive our shared company success.

• Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.

• Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee Medical, ​Dental,​ ​​​​​​​​Vision on select plans

• 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually

• Flexible time off, ​p​aid holidays, and more

• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more

• Excellent Parental benefits including​:​ 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support

• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions

• Employee Stock Purchase Program​ (ESPP)

Other fun facts about Amplitude:

• Our customers love us! They've said we're the #1 product analytics solution for 23 quarters in a row on G2.

• We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.

• We invest in our people. We offer mentorship programs, management training, and wellness initiatives.

• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.

• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.

• We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.

• Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.