Product Director - Marketing

#### Company Description Ubisoft is a world leader in video games, with teams spread across the globe creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diverse perspectives help both players and teams grow. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown! #### Job Description The Product Director - Marketing will define the game's positioning and translate it into a communication and marketing plan, as well as a communication strategy. As a member of the core game team, the Product Director - Marketing is responsible for shaping and enriching the product's definition and appeal to ensure its commercialization, ensuring it meets player needs, and enabling it to stand out in the market. **WHAT YOU WILL DO** Product definition and positioning - Define the key elements of the product offering (target audience, value proposition, market segment). - Ensure product positioning with the support of headquarters and the publishing and commercialization teams. - Channel the creative vision of the product to maximize its commercial potential. - Strategically guide and refine the product definition with the core team. - Contribute to business decisions related to the product: business model, sales objectives, SKU choices, and financial strategies based on market data and player behavior. Communication and marketing strategy - Orchestrate the communication strategy leading up to the announcement and anticipate launch-related needs: define the pillars of the commercialization strategy (key themes, key messages, tone) and jointly define marketing assets with editorial teams. - Contribute to defining the resources required for the global campaign in collaboration with editorial teams. - After the announcement, support the implementation of the communication campaign: review assets and provide feedback, guide choices based on product knowledge, and support agencies in the implementation of assets. Audience and market analysis - With the support of user research and market data teams, provide the core team with a 360° understanding and knowledge of the audience and the market. - Collect, harmonize, and analyze the data and surveys necessary to establish priorities and leverage insights on the audience and the market. Documentation and internal communication - Lead the formalization of all product components (game bible, style guides, 360° vision). - Contribute to the preparation of validation milestones, or lead them. - Act as a product ambassador to company stakeholders: inform them and rally them around a common vision. - Embody the product vision for the teams working on it: raise awareness and inspire them. Content consistency and differentiation - Ensure that the game content aligns with the product positioning. - Contribute to differentiation (artistic direction, value propositions, etc.). - Help establish feature priorities and guide production teams using benchmarks and industry trends. Brand alignment - Align the product with the brand to which it belongs. - In the case of a standalone product, develop the brand foundations to define the product scope. Resource management - Define and manage the resources required to implement the product strategy throughout its lifecycle (team, budget). - Launch and develop business opportunities (partnerships, out-of-game activities, etc.). #### Qualifications **WHAT YOU WILL BRING TO THE TEAM** - Relevant university degree or technical training. - At least 7 to 10 years of marketing experience in video game production within a specific business unit, or any other relevant experience. Previous experience in multiplayer and online games is an asset. - Leadership skills. - Excellent communication skills. - Human resources management skills. - Ability to manage and adapt to change. - Ability to work effectively on multiple simultaneous projects (multitasking). - Results-oriented. - Customer service-oriented. - Ability to defend one's point of view, even when it is unpopular. - Ability to delegate and empower. - Bilingualism (French-English). - In-depth knowledge of the video game market and industry. - Ability to integrate a creative vision into marketing product development, taking into account market trends and player expectations. - Ability to consider multiple data sources.