Product Manager

About Us:

Founded in 2008, DMA Industries, LLC (DMA) has rapidly established itself as a trusted supplier in the North American Automotive Parts Aftermarket. Known for its dynamic and performance-driven culture, DMA fosters an environment built on entrepreneurial spirit, cross-functional teamwork, continuous collaboration, and an unwavering commitment to integrity and ethical standards.

Position Overview:

The Product Manager plays a pivotal role in DMA’s Product Management team, responsible for overseeing assigned product lines throughout the entire product lifecycle. This includes gathering customer and market requirements, defining product objectives, and collaborating closely with manufacturing partners, sales, and marketing teams to deliver competitive, high-quality products. The Product Manager serves as a subject matter expert for their products and competitors, ensuring alignment with company goals for revenue growth and customer satisfaction.

This role involves strategic planning, product research, pricing recommendations, quality improvement initiatives, and coordination of product launches. The Product Manager will also lead cross-functional communication and contribute to continuous product and process improvement.

Key Responsibilities:

1. Product Strategy & Market Research

• Develop and present comprehensive annual product plans incorporating market analysis, competitive assessments, strategic goals, and portfolio actions.
• Conduct ongoing research to understand customer requirements, pricing trends, and competitor activity.
• Identify opportunities for new product introductions or enhancements based on market needs.

2. Product Lifecycle Management

• Manage product lifecycle from concept to launch and post-launch review.
• Coordinate with factories to resolve quality issues, reduce costs, and implement value improvements.
• Facilitate the setup of new parts with catalog and supply chain teams.

3. Sales & Marketing Collaboration

• Develop and deliver training and sales tools to support product knowledge across sales and marketing teams.
• Assist in creating marketing materials, product displays, and trade show presentations.
• Provide technical support for customer proposals and promotional campaigns.

4. Cross-Functional Communication & Reporting

• Maintain clear, consistent communication with stakeholders regarding project status, sales results, and product performance.
• Generate special reports and financial analyses to guide management decisions.

5. Team Leadership

• Supervise and mentor Assistant Product Managers and provide ongoing coaching and development.

6. Quality and Process Improvement

• Partner with Quality and Warranty teams to analyze product issues and implement corrective actions.
• Lead initiatives to enhance product quality, reduce costs, and improve customer satisfaction.

7. Documentation & Compliance

• Create and maintain accurate product specifications, standard operating procedures, and related documentation.
• Ensure adherence to company policies and regulatory requirements.

8. Additional Responsibilities

• Perform all other duties as assigned.

Reporting Structure:

• Reports directly to the Director of Global Product Management.
• This position has no direct reports.