Product Marketing Manager
Posted 1
view
You will own go-to-market strategy for new features and major releases. You will develop positioning and messaging, create launch materials, translate technical workflows into clear narratives, partner with developer relations and sales, test distribution channels, improve funnel messaging, and bring customer and market insights into product and marketing decisions.
Responsibilities
- Own go-to-market strategy for new features and major releases
- Write launch materials including blog posts, landing pages, demos, and videos
- Develop differentiated positioning and messaging
- Create content for technical audiences with Developer Relations
- Enable sales and go-to-market teams with messaging and materials
- Test channels to reach developers and improve funnel conversion
- Gather user feedback and analyze competitors
Requirements
- 3+ years of experience in product marketing, product management, growth, consulting, banking, or a similar role
- Technical understanding of developer tools and ability to communicate with technical audiences
- Product discussion and decision-making skills
- Communication skills
- Ability to simplify complex concepts
- Project ownership from execution through iteration