Product Marketing Manager (f/m/d)
We are currently seeking a motivated and experienced Product Marketing Manager (m/f/d) to join our team in Munich (near Leuchtenbergring).
Moxa is a leading provider of industrial networking, computing, and automation solutions for enabling the Industrial Internet of Things. With 35 years of industry experience, Moxa has connected more than 118 million devices worldwide and has a distribution and service network that reaches customers in more than 87 countries. We offer a full spectrum of innovative, high-quality solutions that have been deployed in a wide variety of industries, including factory automation, smart rail, smart grid, intelligent transportation, oil and gas, marine, and mining.
As a Product Marketing Manager (m/f/d), you will play a key role in driving the success of our Industrial Networking, Connectivity, Computing, and Cybersecurity solutions. Working closely with Product Management, Sales, and Marketing Communications, you will develop product marketing strategies, create compelling value propositions, and support successful product launches that strengthen our market position and help our customers succeed.
This role includes ca. 25% travel.
Key Responsibilities
- Develop and execute go-to-market strategies for assigned products and solutions.
- Drive and support successful product launches in close collaboration with Product Management, Sales, and Marketing Communications.
- Conduct market and competitive research to identify customer needs, market trends, and business opportunities.
- Develop product positioning, messaging, and value propositions tailored to target audiences.
- Collaborate with Marketing Communications to create and optimize marketing campaigns and product-related content across the customer journey.
- Develop sales enablement materials and deliver product training to support the sales organization.
- Monitor business performance, analyze results, and identify opportunities for continuous improvement.
- Stay up to date with industry trends, emerging technologies, and competitive developments while contributing to pricing and market positioning strategies.