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Texas Instruments

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Product Marketing Manager | Low Power Radar

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We are seeking a Marketing Manager to join our Low Power Radar – Automotive team! This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Our marketing team owns customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross-functional action across technical, sales, and operations teams to close gaps and grow the business.

This role includes:

  • Strategic Leadership: Driving global product and pricing strategies to maximize market competitiveness and revenue growth.
  • Go-to-Market Execution: Direct the development and deployment of comprehensive Go-to-Market (GTM) programs, including promotional activities and global product launches.
  • Market Intelligence: Conduct rigorous assessments of existing and emerging markets to identify growth opportunities and align technical product development with market needs.
  • Team Development: Lead, mentor, and grow a team of experienced Product Marketing engineers, ensuring continuous talent development and operational excellence.
  • Global Business Development: Spearhead worldwide customer acquisition initiatives.
  • Sales enablement: Through your team, build a strong brand for LPR-A products with the TI field sales/applications team.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Minimum requirements:

  • Bachelor's degree in relevant engineering field such as Electrical Engineering, ECE, Computer Engineering, etc.
  • 3+ years of relevant engineering experience including experience leading teams

Preferred qualifications:

  • Passion for leading and developing others
  • 2+ years of experience in a demand create role at TI
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery
  • Understanding of embedded systems

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