Product Marketing Manager
You will define go-to-market strategies, positioning, messaging, and launch plans for new products. You will turn product direction into consistent brand experiences across content, community, onboarding, and in-product surfaces. You will partner with product on onboarding and activation, track funnel performance, run launches, publish social content, and build communities from early beta through growth.
Responsibilities
- Define go-to-market strategy, including audience, positioning, messaging, and launch plans
- Apply brand direction consistently across content, community, onboarding, and in-product experiences
- Partner with product to improve onboarding, activation, retention, and referral loops
- Track waitlist conversion, activation, retention, and referral performance
- Lead launches from stealth and exclusivity through reveal and sustained growth
- Create and own daily and weekly social content, especially on X
- Build and structure communities, including beta tester, OG, and ambassador programs
Requirements
- Crypto-native knowledge of Solana, crypto products, and Crypto Twitter
- Product marketing experience for a consumer product, ideally in crypto or fintech
- Native Crypto Twitter writing experience
- Experience establishing a marketing function or serving as an early product marketing hire
- Experience setting strategy and executing independently
- Knowledge of meme culture and content velocity