Product Marketing Manager
Posted Updated
Product Marketing Manager
仕事概要
TeraWatt Technology is a deep-tech company designing and manufacturing next-generation lithium-ion battery platforms built to work at scale.Our cells are lighter, smaller, more powerful, and safer—guided by our core mindset: “Make it Work at Scale.”
With its ISO 9001–certified mass-production facility, TeraWatt is advancing its technology and production roadmap towards commercialization. The company is focused on strengthening how its technical advantages are articulated and delivered to the market.
This role sits at the center of that transition.
【Role Overview】
This is a mission-critical position and TeraWatt’s first dedicated Product Marketing hire.
You will be responsible for establishing Product Marketing at TeraWatt, while remaining deeply hands-on in execution. You will own how our battery platforms are positioned, communicated, and brought to market globally, in close collaboration with Sales, BD, R&D, Manufacturing, and leadership.
We are seeking an expert-level professional who brings:
・A strong strategic perspective
・Proven hands-on execution capability
・The ability to operate independently and effectively in a scaling deep-tech startup
This is a highly hands-on role. You will personally develop content, engage directly with customers, and drive go-to-market execution.
【Mission】
・Define and communicate TeraWatt’s unique value proposition across global markets.
・Translate complex technical capabilities into compelling, customer-relevant narratives.
・Enable commercial success with leading OEMs and partners.
・Establish scalable Product Marketing frameworks that will support future growth and team expansion.
【Key Responsibilities】
・Define the scope, role, and operating model of Product Marketing at TeraWatt.
・Establish core frameworks for positioning, messaging, GTM, and sales enablement.
・Act as the owner of product narrative consistency across the company.
・Develop and continuously refine product positioning, value propositions, and storytelling.
・Translate performance, cost, safety, and manufacturability trade-offs into customer value.
・Lead competitive analysis and differentiation strategy.
・Lead GTM strategy and execution for new product introductions.
・Define target segments, use cases, and messaging priorities.
・Provide value-based input into pricing logic and commercial strategy.
・Create and maintain core sales materials: pitch decks, product briefs, FAQs, competitive comparisons, and proposal content.
・Actively support key customer and OEM engagements, including customer calls, workshops, and executive presentations.
・Shape narratives for strategic partnerships and large commercial opportunities.
・Conduct market research, customer interviews, and competitive intelligence.
・Synthesize insights into actionable recommendations for Product, R&D, and leadership.
・Influence product roadmap and prioritization through customer and market insight.
・Serve as a bridge between engineering, product, commercial teams and customers
・Drive alignment across functions to ensure credible, consistent product communication.
・Prepare the foundation for future Product Marketing team growth.
必須スキル
TeraWatt Technology is a deep-tech company designing and manufacturing next-generation lithium-ion battery platforms built to work at scale.Our cells are lighter, smaller, more powerful, and safer—guided by our core mindset: “Make it Work at Scale.”
With its ISO 9001–certified mass-production facility, TeraWatt is advancing its technology and production roadmap towards commercialization. The company is focused on strengthening how its technical advantages are articulated and delivered to the market.
This role sits at the center of that transition.
【Role Overview】
This is a mission-critical position and TeraWatt’s first dedicated Product Marketing hire.
You will be responsible for establishing Product Marketing at TeraWatt, while remaining deeply hands-on in execution. You will own how our battery platforms are positioned, communicated, and brought to market globally, in close collaboration with Sales, BD, R&D, Manufacturing, and leadership.
We are seeking an expert-level professional who brings:
・A strong strategic perspective
・Proven hands-on execution capability
・The ability to operate independently and effectively in a scaling deep-tech startup
This is a highly hands-on role. You will personally develop content, engage directly with customers, and drive go-to-market execution.
【Mission】
・Define and communicate TeraWatt’s unique value proposition across global markets.
・Translate complex technical capabilities into compelling, customer-relevant narratives.
・Enable commercial success with leading OEMs and partners.
・Establish scalable Product Marketing frameworks that will support future growth and team expansion.
【Key Responsibilities】
・Define the scope, role, and operating model of Product Marketing at TeraWatt.
・Establish core frameworks for positioning, messaging, GTM, and sales enablement.
・Act as the owner of product narrative consistency across the company.
・Develop and continuously refine product positioning, value propositions, and storytelling.
・Translate performance, cost, safety, and manufacturability trade-offs into customer value.
・Lead competitive analysis and differentiation strategy.
・Lead GTM strategy and execution for new product introductions.
・Define target segments, use cases, and messaging priorities.
・Provide value-based input into pricing logic and commercial strategy.
・Create and maintain core sales materials: pitch decks, product briefs, FAQs, competitive comparisons, and proposal content.
・Actively support key customer and OEM engagements, including customer calls, workshops, and executive presentations.
・Shape narratives for strategic partnerships and large commercial opportunities.
・Conduct market research, customer interviews, and competitive intelligence.
・Synthesize insights into actionable recommendations for Product, R&D, and leadership.
・Influence product roadmap and prioritization through customer and market insight.
・Serve as a bridge between engineering, product, commercial teams and customers
・Drive alignment across functions to ensure credible, consistent product communication.
・Prepare the foundation for future Product Marketing team growth.
歓迎スキル
【Nice-to-Have Qualifications】・Experience in lithium-ion batteries, automotive, mobility, energy storage, or related high-tech industries.
・Experience working closely with R&D, engineering, or manufacturing teams.
・Familiarity with automotive OEMs, Tier-1 suppliers, or global industrial customers.
・Experience in startups or companies scaling from development to mass production and commercialization.
求める人物像
【Personality Traits】・Collaborative & diplomatic: Builds trust across diverse stakeholders while maintaining momentum.
・Structured thinker: Brings clarity and logical frameworks to ambiguous, fast-evolving situations.
・Customer-oriented: Views customer feedback as a strategic asset for improving products and messaging.
・Proactive & hands-on: Will join customer calls, create materials, and drive GTM actions directly.
・Ownership-driven: Operates with autonomy and accountability suited for a startup scaling toward global manufacturing.