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Product Marketing Manager

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As a Product Marketing Manager at Windfall, you’ll help define how we position our people intelligence and AI capabilities in the market and how our revenue teams tell the Windfall story. You will report to the VP of Marketing and collaborate closely with Sales, CS, and Product to translate product capabilities into compelling narratives and practical go‑to‑market assets.

This role is ideal for a PMM who has already owned launches, messaging, and enablement for a product or segment and wants to extend that scope across multiple verticals and use cases.

We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust.

Responsibilities:

  • Contribute to and maintain core messaging and positioning, ensuring it stays aligned with customer needs and the competitive landscape
  • Build and update sales collateral: pitch decks, one‑pagers, battlecards, vertical sheets, and objection‑handling guides
  • Partner with Sales and CS to understand where deals stall and create assets/messaging to unblock them
  • Support product and feature launches with messaging development, launch briefs, internal comms, and basic measurement
  • Collaborate on content and campaigns (e.g., webinars, whitepapers, event narratives) by providing POV, messaging, and story arcs
  • Conduct light competitive research and market scanning, turning insights into actionable guidance for revenue teams
  • Use AI tools to accelerate drafting, research, and asset iteration while maintaining quality and narrative control

Requirements:

  • 3+ years minimum of Product Marketing experience at a B2B SaaS company
  • Demonstrated ability to write clear positioning, value propositions, and sales narratives
  • Experience creating and iterating on sales collateral with direct feedback from Sales and customers
  • Comfort working cross‑functionally with Product, Sales, and CS
  • Strong written and verbal communication skills; confident presenting to internal teams

Preferred Qualifications:

  • Experience in GTM data, sales intelligence, or BI tools
  • Exposure to one or more of Windfall’s key verticals: nonprofit, financial services, retail, travel & hospitality
  • Experience with AI tools in your workflow

Additional Information:

The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across California. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. We also offer a comprehensive benefits package, which you can explore on our careers site

Compensation range:
About Windfall
Windfall is a people intelligence and AI company that gives go-to-market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go-to-market resources to drive greater business outcomes. Powered by best-in-class machine learning and artificial intelligence, Windfall activates insights into workflows that engage the right people for each respective organization. More than 1,500 data-driven organizations use Windfall to power their business. For more information, please visit .
We comply with CCPA. For more information on how we comply, review our privacy notice.
Windfall is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We may use AI tools to assist parts of the hiring process, such as reviewing applications or analyzing resumes. These tools assist our team and do not replace human judgment. Final hiring decisions are made by people.
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What this application asks

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Resume/CV, Full name, Pronouns, Email, Phone, Current location, Current company, LinkedIn URL, GitHub URL, Portfolio URL, Other website

  • This role currently requires regular onsite work from our San Francisco office Monday–Friday. Are you able to fulfill this requirement?
  • Are you authorized to work in the United States? choose one
  • Will you now or in the future require Windfall to file a petition or application for employment-based visa status on your behalf to begin or continue employment with our company? If you have non-immigrant status, for example F-1 or H-1, your answer to this question should be “yes.” choose one
  • What is your required base salary per the range listed (and OTE for sales roles)?
  • Why are you interested in joining Windfall? written answer
  • Describe a product or feature launch you owned end‑to‑end. What was your role in positioning, messaging, enablement, and measurement? written answer
  • Share an example of a narrative or POV piece you created that changed how your company talked about the product or market. written answer
  • Describe a time you supported Sales with a new asset or messaging. What did you create, and how did you measure its impact? written answer
  • Tell us about a time you built or revamped competitive positioning. What did you do, and how did you enable the field on it? written answer
  • How have you used AI tools (LLMs or others) in your product marketing workflow? What has worked well, and what hasn’t? written answer

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