Real Estate Marketing Specialist
Posted
Description
At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.
The Real Estate Marketing Specialist is responsible for developing, coordinating, and executing marketing strategies and materials for agricultural real estate listings and related services within First Mid Ag Services. This position manages the day-to-day marketing needs of the real estate brokerage, partnering independently with farm managers and brokers to develop compelling listing materials, digital content, video, social media, online advertising, and other promotional resources.
Responsibilities include, but are not limited to:
- Develop, coordinate, and execute marketing strategies and materials for agricultural real estate listings and related Ag Services offerings.
- Create professional print and online media materials, including flyers, brochures, presentations, PowerPoint slideshows, digital advertisements, property summaries, and other promotional content.
- Create and edit video content showcasing agricultural real estate properties, including incorporating drone footage, graphics, text, music, transitions, and other visual elements.
- Develop and publish social media content across platforms including Facebook, LinkedIn, X, and YouTube to promote real estate listings and Ag Services initiatives.
- Coordinate and oversee the online auction platform utilized for agricultural real estate transactions.
- Execute marketing campaigns across channels (email, digital, branch, paid media, etc.) for First Mid Ag Services.
- Maintain and update the First Mid Ag Services website, ensuring listing information and marketing content is accurate, current, visually appealing, and consistent with brand standards.
- Assist the Designated Managing Broker in cataloguing real estate listings and confirming appropriate documentation is held for audit purposes.
- Administer the auction software platform on behalf of First Mid Ag Services including accepting bids.
- Represent the Bank and provide leadership in key community activities and committees. Participate in professional associations, attend conventions, conferences and seminars.
- Collaborate with real estate brokers and farm managers by researching and resolving a wide variety of problems and inquiries using computer records, legal files, bank records, courthouse recordings, and vendor documentation to satisfy real estate sales, management, or client needs.
- Resolve customer problems by listening, gathering information and acting as an intermediary with other departments. Follow through to ensure that customer problems and questions are resolved.
- Ensure marketing materials and activities comply with applicable real estate laws, brokerage policies, regulatory requirements, and First Mid brand standards.
- Work directly with the First Mid marketing department to maintain alignment and governance across the First Mid brand, website, social media, marketing platforms, and other customer facing communications.
- Complete required training associated with job function.
- Perform other related duties as assigned.
Qualifications
Education/Experience:
- Bachelor’s degree in Marketing, Communication, Business or related field preferred
- Illinois Real Estate Broker’s License
- 2+ years of experience working in legal, banking, real estate, or agricultural service industry.
- 2+ years of experience in marketing, campaign coordination or related roles
Skills:
- Thorough knowledge of Company’s product and services.
- Familiarity with marketing channels (email, digital, social, paid media)
- Attention to detail and ability to manage multiple timelines
- Ability to work with a significant amount of detailed information in an accurate, timely and confidential manner.
- High level of interpersonal skills to interact with customers and potential customers in a professional manner.
- Adequate knowledge of both internal policies and procedures and the respective state and federal laws and regulations governing departmental functions to ensure performance of individual job duties within the proper control environment.
- Software applications used include Microsoft products, Bidwrangler auction platform, Wordpress, iMovie
Total Rewards:
- Competitive health, dental & vision coverage with HSA match
- 401(k) with employer match + Employee Stock Purchase Plan
- Generous PTO, paid holidays & parental leave
- Tuition reimbursement & performance-based bonuses
- Visit our Total Rewards page to see our full list of benefits
First Mid Bancshares, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.
THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT
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