Regional GCB Consumer Digital Strategy Specialist SG

Open 32d

Responsibilities:

Strategic Planning and Market Insights

Support the Regional Head in developing the consumer digital strategy and refresh of the Regional Consumer Banking Digital Strategy, aligned with Group priorities and country realities.
Contribute to the articulation of strategic themes, value theses, and execution roadmaps across digital revenue, customer engagement, and operating model transformation.
Conduct market scans, e.g., competitive analysis, regulatory trends, consumer behaviour insights, etc. to assess CIMB’s digital strengths, gaps, and competitive position across markets.
Drive and assist in creating market playbooks for digital sales funnels and omnichannel journeys.

Customer Experience, Journey Transformation and Technology Enablement

Work with the Regional Digital Strategy Head to define and size digital revenue levers
Support design standards, accessibility requirements, and journey KPIs whilst ensuring markets adopt common templates and frameworks.
Ensure alignment between digital strategy and platform roadmaps (e.g., mobile, web, orchestration, identity, payments, CDP).
Support the evolution of OCTO as a regional digital platform, moving beyond servicing into sales, engagement, and virtual‑branch capabilities.

Country Engagement & Implementation Enablement

Act as a regional coordination point with Consumer Banking franchises on digital strategy initiatives.
Prepare senior-level reporting materials, e.g., executive updates, risk logs, benefits trackers, and investment updates.
Prepare materials and insights for regional workshops, deep dives, and capability uplift programs.
Support countries in adapting regional strategies into clear local execution plans while preserving strategic intent.

Performance Tracking & Governance

Define and maintain regional OKRs, KPIs, and dashboard covering:
- Digital adoption and engagement
- Revenue and productivity outcomes
- Delivery progress and milestone achievement
Maintain and update the regional digital performance dashboard covering sales, activation, engagement, CX, adoption, and cost-to-serve metrics.
Track value realization of digital projects and highlight risks, delays, and rebalancing recommendations
Track performance across markets, flag execution risks, and prepare management updates for senior leadership and EXCO.

Requirements:

Qualifications

Bachelor’s or Master's Degree in any related disciplines (Business/ Finance/ Banking) or equivalent professional qualification

Professional Qualification and/or Regulatory, Licensing Requirements

Programme/Project Management Certification/ Agile Scrum certification is preferred

Relevant Work Experience

At least 5 years of relevant digital experience in banking (particularly in Retail Banking) or financial industry
Digital or digital transformation experience is required

Technical/Functional Skills

Familiarity and working knowledge of the business and regulatory environments of key ASEAN markets vis-à-vis financial services
Strong proficiency with data (e.g., funnels, dashboards, A/B testing, etc.)
Good understanding of digital channels, mobile/web journeys, and customer lifecycle concepts
Ability to synthesise complex information into simple, compelling narratives
Familiarity with Agile practices, digital product delivery, etc.
Good knowledge of customer journey and digital strategies in financial industries
Good knowledge of marketing and communications strategies and banking products and services

Personal Skills (Soft Competencies)