Regional Marketing Specialist (Hybrid)

The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties.

• Act as a project owner for assigned marketing jobs
• Manage project lifecycle from ideation to deployment in a timely manner
• Initiate and expedite workflow process through Salesforce marketing process tool
• Ensure expenses for the event are within budget and strategic initiatives
• Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction
• Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
• Tracking inputs and feedback from other marketing functions on calendar plans
• Manage post event follow ups and reconcile expenses
• Make improvements to templates and processes and creates tools in support of business needs
• Complete execution details for assigned marketing jobs
• Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
• Source and submit purchase orders for gifts/gift cards/cars needed for event execution
• Handle contracts with 3rd party vendors
• Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
• Manage communication messaging
• Draft value proposition and compelling copy
• Review, provide critical creative feedback
• Approve marketing material based on factual job details and basic creative guidance
• Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
• Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods
• Pod interfaces and interact with the following groups: Enterprise wide Property Events Team, Direct Mail Teams, Audit, Analytics, Property Senior Marketing
• Leaders, External Vendor Groups, Internal Service Groups, Studio, and Brand
• All other duties as assigned.

• Bachelor’s Degree in Marketing or related field preferred
• One-year previous Marketing experience within the Casino industry preferred
• Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.
• Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
• Minimum 21 years of age

ADDITIONAL REQUIREMENTS:

• Excellent interpersonal, communication, team building, and problem-solving skills are required
• Strong organizational skills and attention to detail
• Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
• Demonstrated ability to multi-task and prioritize activities
• Must successfully be able to present a vision and create advocates
• Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• This is a hybrid position and requires three days in office each week at a domestic Caesars Entertainment property