Regional Sales Head - Laminates

Job Title: Regional Sales Head - Laminates

Location: Zirakpur

Role Overview:

The Regional Sales Head will be responsible for driving sales performance, business growth, and operational excellence across the assigned region. This leadership role involves overseeing multiple branches, strengthening channel and project networks, executing sales strategies, implementing trade schemes, and ensuring achievement of regional revenue and profitability targets. The Regional Sales Head plays a strategic role in market development, team capability building, and establishing strong customer and influencer relationships.

Key Responsibilities:

- Regional Sales Leadership: Lead the region to achieve monthly, quarterly, and annual sales targets across Trade, Project, OEM, and Projects.

- Team & Branch Leadership: Guide and mentor Branch Heads, Area Managers, and regional teams to enhance productivity, people capability, territory effectiveness, and market penetration.

- Scheme Implementation & Governance: Execute all regional and national trade schemes, monitor participation, validate claims, and ensure timely settlements for channel partners and influencer networks.

- Channel Expansion & Key Relationship Management: Expand and strengthen the dealer network and build strong relationships with architects, contractors, interior designers, OEMs, and project stakeholders to enhance product acceptance and conversions.

- Market Visibility & Brand Development: Oversee merchandising consistency, regional branding activities, influencer meets, project presentations, and BTL initiatives to significantly boost brand visibility and recall.

- Opportunity & Project Pipeline Management: Track regional project funnel, large-scale opportunities, and OEM requirements; drive product specifications, approvals, and timely follow-ups for higher conversion rates.

- Operational & Commercial Excellence: Ensure smooth functioning of branch operations including stock planning, pricing adherence, logistics coordination, scheme management, and customer service governance.

- Process, Compliance & Controls: Ensure strict adherence to company sales processes, documentation norms, commercial controls, statutory compliance, and reporting discipline across the region.

- Reporting & Strategic Insights: Review sales MIS, branch performance, funnel health, competition intelligence, and customer insights. Share actionable business recommendations with senior leadership for strategic decision making.

Key Skills & Competencies:

- Strong leadership and multi-team management skills

- Excellent communication, negotiation, and stakeholder management abilities

- Deep understanding of channel, project, and OEM sales in building materials or similar industries

- Strong analytical capability with forecasting and strategic planning skills

- High ownership, business acumen, and result-oriented mindset

- Ability to manage complex operations and deliver superior customer experience

Experience & Qualification:

- Graduate (any stream); MBA preferred

- Experience in building materials, channel sales, or managing large geographical sales territories is preferred