Regional Sales Manager (IVD Equipment)

• Drive aggressive business growth for manufacturing and total solutions business for local and asia pacific region clients

• Identify, develop and secure new customers requiring PCBA, box build, equipment manufacturing, system integration, engineering and outsourced manufacturing solutions.

• Develop long-term customer relationships and position Company as a one-stop manufacturing partner, from engineering and prototyping through production, testing, integration and delivery.

• Expand Company’s customer base across semiconductor, electronics, medical technology, life sciences, industrial automation, instrumentation, energy, EV/automotive and other high-value technology sectors.

• Develop recurring manufacturing revenue through long-term programs, production outsourcing, contract manufacturing and strategic customer partnerships.

1. Business Development & New Customer Acquisition

• Develop and execute a structured new-business development strategy to achieve revenue and margin targets.

• Proactively identify and approach potential customers rather than relying solely on inbound enquiries.

• Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.

• Conduct market mapping to identify companies with:

o Outsourcing requirements and New product introductions

o Manufacturing transfer opportunities on PCBA requirements

o Box-build requirements on Equipment manufacturing requirements

o System integration requirements, Engineering and prototyping requirements

o Production capacity constraints, Supplier consolidation initiatives

2. Promote Company’s Total Manufacturing Solutions

• Position Company as a total manufacturing solutions provider, rather than simply a PCB assembler.

• Develop opportunities across the complete manufacturing value chain:

Design / Engineering → Prototype → PCBA → Mechanical Integration → Box Build

→ System Integration → Testing → Equipment Build → Final Assembly → Production → After-Sales Support

• Promote Company capabilities and identify opportunities where customers can consolidate multiple suppliers into one integrated manufacturing partner.

3. Niche Manufacturing Market Development

• Identify niche, high-value manufacturing segments where Company can compete based on Engineering capability, Manufacturing flexibility, Low-to-medium volume production, High-mix manufacturing, Complex assemblies, Short lead times, Customisation, Quality o Responsiveness and Cost competitiveness

• Develop target-account lists for priority industries.

• Identify companies that require specialised or customised manufacturing rather than high-volume commodity production.

• Monitor market trends, technology developments, customer investments and new product launches to identify potential opportunities.

• Develop specific market-entry strategies for new industries and customer segments.

4. New Product Introduction & Manufacturing Transfer  Identify customers requiring:

o NPI support o Prototype builds o Design-for-Manufacturing input o Production transfer o Supplier transfer o Manufacturing localisation o Second-source manufacturing

• Coordinate with Engineering and Operations to ensure smooth transition from prototype to production.

• Develop opportunities to take over products currently manufactured internally by customers or competing suppliers.

• Build relationships with customers early in their product development cycle to secure production programs.

5. Market Intelligence & Competitor Analysis

• Monitor competitors, manufacturing trends and customer requirements.

• Identify competitor strengths, weaknesses, pricing and service offerings.

• Maintain intelligence on:

o New technology companies

o New product launches

o Manufacturing outsourcing trends o Industry investments

Factory expansions o Supply-chain changes o M&A activity

• Provide management with actionable market intelligence and recommendations.

REQUIRED QUALIFICATIONS & EXPERIENCE

• Diploma or Degree in Electronics / Electrical / Manufacturing Engineering or related discipline

• Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, PCBA / EMS/ Box Build engineering. Contract Manufacturing or technology within Asian & Region

• Strong understanding of manufacturing processes and supply chains.

• Proven track record of acquiring new customers and generating new business.

• Experience managing complex B2B sales cycles involving multiple stakeholders.

• Strong commercial and negotiation skills.

• Able to understand technical requirements and translate them into commercial opportunities.

• Willingness to travel within Singapore and internationally, particularly across APAC.

• Quality systems ISO 9001 / ISO 13485 or other relevant standards

• Working location at Ang Mo Kio