Regional Sales Manager

Join Us as a Regional Sales Manager at Potter Global Technologies

At Valcom, we've spent nearly 50 years helping schools, hospitals, and businesses communicate when it matters most. From our home in Roanoke, Virginia, we design and manufacture paging, intercom, and emergency communication systems, delivered through a trusted network of integrator and distributor partners.

Valcom is part of Potter Global Technologies, a global leader in life safety solutions with more than 125 years of history protecting lives around the world. That means you get the best of both worlds: the close-knit team and hands-on impact of Valcom, backed by the resources and reach of a global life-safety family.

Together, our vision is for our customers to know us as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people who connect them with reliable expertise in life safety applications.

If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation, you'll feel at home here.

As a Regional Sales Manager, you will drive revenue growth and expand Valcom’s presence across your assigned territory by building strategic relationships, developing targeted vertical markets, and influencing specification-driven opportunities. This role is centered on owning the full sales cycle—from pipeline development and new customer acquisition to activating and growing channel partners across both distribution and engineered systems channels.

You will operate with a strong sense of ownership, proactively identifying opportunities, generating demand, and aligning customer needs with Valcom’s solutions. Success in this role comes from consistently delivering sustainable, year-over-year growth while strengthening Valcom’s position in the market.

What You’ll Do

• Develop and execute a comprehensive territory strategy focused on revenue growth, vertical market penetration (e.g., healthcare, industrial, commercial), and market share expansion.
• Build, maintain, and actively manage a robust sales pipeline, including prospecting, qualification, and advancement of opportunities.
• Identify, target, and onboard new customers while expanding relationships within existing accounts to drive incremental revenue growth.
• Drive specification-based selling by influencing consultants, engineers, integrators, and other key decision-makers to position Valcom solutions early in the project lifecycle.
• Effectively manage and grow both distribution and engineered systems channels by training and enabling distributor partners to increase product knowledge and pull-through demand, as well as supporting integrators and end users through solution development and project execution.
• Navigate and support sales within SLED markets, including understanding procurement processes, funding cycles, bid requirements, and contract vehicles.
• Identify and develop opportunities that support recurring revenue or software-enabled solutions, positioning long-term value and lifecycle engagement with customers.
• Conduct ongoing market analysis to identify trends, competitive activity, and emerging opportunities, and adjust territory plans accordingly.
• Deliver compelling, tailored sales presentations and product demonstrations to customers, stakeholders, and influencers.
• Partner cross-functionally with Engineering, Marketing, and Customer Support to align market needs, improve offerings, and support successful deal execution.
• Maintain accurate and timely activity, pipeline, and forecasting data within Salesforce and other systems.
• Represent the company at industry events, trade shows, and customer engagements to promote Valcom’s brand and solutions.
• Manage travel and entertainment expenses responsibly in alignment with company guidelines.
• Perform other duties as assigned.