Regional Sales Manager (StruXur - Midwest)

Join a Growing Team in the Power Utility & Telecom Industries

Who We Are

StruXur, formerly Utility Sales, is a technical sales representation organization supporting leading manufacturers across two essential industries:

• Power Utility: Substations, transmission and distribution, metering, overhead and underground infrastructure, gas systems, and engineering support.

• Telecom: Testing equipment, fiber and cable infrastructure, networking solutions, CATV, and access products.

StruXur provides the expertise, products, and support that help customers build safer, more efficient, and connected operations.

What We Offer

• Competitive Compensation: Base salary and performance-based bonus.

• Comprehensive Benefits: Medical, dental, vision, life insurance, and 401(k).

• Work-Life Balance: Paid time off, holidays, parental leave, and a flexible work program.

• Career Growth: A supportive work environment with opportunities to develop and advance.

Position Summary

The Regional Sales Manager leads and develops StruXur’s regional sales team, drives territory growth, and executes sales strategies. This role is responsible for regional sales performance, employee coaching, strategic customer relationships, and collaboration with manufacturers and distributors to expand business opportunities.

Essential Duties and Responsibilities

• Lead, coach, and develop regional sales representatives through regular meetings, field visits, and performance reviews.

• Drive regional sales growth and performance against established quotas and goals.

• Develop territory plans, manage sales pipelines, and maintain accurate forecasts and reporting.

• Partner with representatives on strategic customer opportunities while maintaining established account ownership.

• Manage assigned manufacturer relationships and execute regional sales initiatives.

• Build relationships with end users, distributors, contractors, engineers, and manufacturer partners.

• Collaborate with Inside Sales, Customer Service, Technical Sales, and Operations to improve customer support and sales results.

• Support recruiting, onboarding, training, and development of regional sales employees.

• Monitor market trends, competitive activity, and territory opportunities to identify areas for growth.

• Ensure sales activities align with company strategies, policies, and commercial guidelines.

Qualifications

Required

• Business-to-business field sales experience in a technical, distribution-led, or project-based industry.

• Experience coaching, mentoring, or developing sales professionals.

• Strong communication, relationship-building, and organizational skills.

• Experience with CRM systems, territory planning, and sales forecasting.

• Ability to evaluate sales performance and develop action plans.

• Ability to travel throughout the assigned region and maintain a home office within the region.

Preferred

• Previous sales leadership experience.

• Experience in utilities, telecommunications, broadband infrastructure, or related technical markets.

• Established relationships with distributors, contractors, engineers, or end users.

• Bachelor’s degree or equivalent professional experience.

• Experience with REVit®, Power BI, or similar reporting tools.

Core Competencies

Leadership and coaching, sales execution, accountability, commercial judgment, analytical thinking, collaboration, and customer relationship management.

Performance Expectations

Success will be measured by regional sales growth, territory performance, forecast accuracy, pipeline management, employee development, manufacturer engagement, customer relationships, and execution of approved sales strategies.

About Forward Solutions

Forward Solutions is a growing private company supporting manufacturers and distributors through outsourced sales, marketing, and customer support services. Our team of more than 450 professionals serves a wide range of industries, including facility maintenance, cleaning and hygiene, foodservice, industrial/MRO, utility, telecommunications, safety, construction, and packaging.

Our portfolio of service brands includes Avision, C3Consulting, Curate, Xpand Demand, OneSolution, RelyPak, StruXur, Electris360, and Philip J. Boren.

Forward Solutions offers competitive compensation, comprehensive benefits, 401(k), annual bonus opportunities, paid time off, and flexible working programs.

Ready to Make an Impact?

If you are a motivated sales leader who enjoys developing people, building customer relationships, and driving business growth, we invite you to apply and join the Forward Solutions team.

Forward Solutions is an equal opportunity employer. This job description is not intended to include every responsibility and may be updated based on business needs. Reasonable accommodations will be provided as required by applicable law.