Rental Sales Representative

PRIMARY FOCUS:

• To aggressively promote and rent Certified Rental equipment in a geographically assigned territory.
• To increase rent to rent revenue from current customers while simultaneously prospecting for new potential customers.
• Establish a business relationship with customers, new and existing, thereby increasing rent-to-rent revenue.
• To generate an acceptable return on investment for Certified Rental.

DESCRIPTION OF DUTIES:

• Report activities in your assigned territory as it relates to customers, competition, major work, equipment, and the rental industry as a whole.
• Ensure proper coverage of your customers through proper territory management.
• Responsible for the profitable achievement of the Certified Rental budget for territory assignment.
• To collaborate with the machine sales person(s) in your territory to identify rental revenue customers and collection of customer and field intelligence as it pertains to rental.
• Communicate and work with your local branch in activities that pertain to the rent to rent business.
• Coordinate with Rental Counter personnel to ensure day to day activities of rental are completed.
• The RSR will be expected to represent the Company in a professional and ethical manner at all times.

MAJOR ACTIVITIES:

• Submit weekly territory Rental/Utility Sales Call Schedule plan.
• Maintain Data Fax/Dodge reports daily.
• Identify and Qualify Major Accounts for Customized Rental Programs.
• Weekly updates in the CRM:
  • Calls
  • Lost Rentals
• Participate in local trade associations such as (AGC, ABC, ETC...) and will attend the functions held by those organizations.