Resume Pool | Senior Account Executive, Direct Mail
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While we are not actively hiring for this position, we always welcome hearing from those interested in future roles at MWD. Please share your resume with us, along with a few words about what you're looking for next in your career?
POSITION SUMMARY:
The Senior Account Executive is responsible for the senior-level strategic management of direct marketing fundraising programs for a portfolio of nonprofit organization clients. The Senior Account Executive will act as the primary point-of-contact for client accounts and guides day-to-day program and team management to deliver direct marketing fundraising programs.
DUTIES & RESPONSIBILITIES:
Analytics:
- Develop client annual plans in coordination with the Vice President
- Prepare and interpret reports/analysis that evaluate client direct marketing fundraising programs with recommendations for improvements in alignment with client goals
- Select donor segments for renewal and appeal mailings
- Work with list brokers/modeling vendors to develop donor and prospect lists
- Ensure agency reporting is in alignment with client bookkeeping/reporting
- Understand and present internal and industry benchmarking reports to clients
Client Service:
- Develop year-long and multi-year program strategies aligned with client goals
- Provide strategic leadership of client programs
- Oversee implementation of client’s annual plan
- Provide guidance on production management and creative process for projects
- Prepare, finalize and present strategy decks
- Manage a high-functioning team
- For small-mid clients, present annual plans to clients
- For large clients, assist in presenting annual plan to clients with Vice President
- Develop concepts and messaging for direct mail projects
- Draft copy and/or work with copywriters and designers to develop program content in alignment with project and program strategy
- Manage account and production team service delivery to the client, including problem-solving and accountability for errors
- Liaise with client contacts to ensure their satisfaction and enhance client relationships
- Travel to meet with clients as necessary
- For integrated clients, coordinate with Digital Director to develop multi-channel campaigns and wrap-up decks
- Demonstrate working knowledge of each area of agency’s client services
- Mentor managers, coordinators, or assistants; other team members
- Enhance company’s brand by attending events, publishing white papers/blog posts, speaking at workshops and networking with influencers in the industry
- Participate in new business proposals and presentations when requested