Sales and Marketing Coordinator - POSSIBLE

Position Overview

We are seeking a highly organized and detail-oriented Sales Support Coordinator to support our Sales Team. This role will help manage sales materials, CRM and lead databases, campaign lists and reporting, proposal development, and cross-functional marketing coordination. The ideal candidate is proactive, comfortable managing multiple priorities, and highly attentive to data accuracy, organization, and deadlines.

Key Responsibilities
Sales Materials & Partner Support

• Support maintenance on Partner Books, sold inventory, floor maps, and other sales collateral.
• Maintain updates to related special projects and initiatives collateral including digital brochures, social assets and email campaign copy
• Ensure Sales and Operations materials remain aligned with current inventory and offerings.
• Maintain sold exhibit inventory presentations

CRM & Lead Management

• Perform ongoing data cleanup, deduplication, validation, and account research.
• Track mergers, acquisitions, rebrands, and organizational changes to maintain accurate account information.
• Source new prospect contacts and maintain account segmentation, tagging, and lead-routing processes.

Proposals & Presentations

• Support the creation of client proposals and partnership presentations using Canva and approved templates.
• Research clients and customize proposals to reflect their brand and relevant partnership opportunities.
• Incorporate current products, sponsorship opportunities, exhibit details, pricing, and deliverables.
• Ensure proposals align with the latest Partner Book, inventory, and company branding.

Sales & Marketing Campaign Coordination

• Maintain and segment targeted campaign lists for partners, prospects, engaged/unengaged contacts, and other key audiences, including suppression, bounce, unsubscribe, and inactive-contact lists.
• Coordinate and maintain the Sales Marketing Calendar, including pre-show, show, post-show, newsletter, and Sales-related social campaigns.
• Track and report campaign performance, including opens, clicks, replies, bounces, unsubscribes, audience demographics, and engagement trends to support Sales and Marketing initiatives.
• Identify new Points of Contact through campaign engagement and responses, and maintain accurate CRM records.
• Coordinate campaign content, scheduling, copy approvals, and supporting materials across Sales and Marketing.
• Support competitive-event planning by coordinating Sales attendance, event calendars, side events, on-site schedules, and related outreach.
• Prepare campaign recaps, presentations, audience insights, and other materials for internal and external meetings.
• Conduct quality checks of Sales-related website content, including Partner logos, special incentives, and other promotional information.

Administrative Support

• Provide ongoing operational, research, reporting, and administrative support to the Sales team.
• Collaborate across Sales, Marketing, Programming and Operations to ensure materials, data, and processes remain accurate and aligned.
• Ad-Hoc support for Administrative Projects

Qualifications

• Strong organizational, project-management, and attention-to-detail skills.
• Familiarity with CRM, marketing platforms and research tools; Microsoft Dynamics, Brevo, Bison, AimFox, LinkedIn Sales Navigator, Apollo experience is a plus.
• Proficiency in PowerPoint, Excel and Microsoft Office
• Early Grad/Early Career-1-2 Years Experience
• A-Can-Do Attitude-ability to work under pressure during the peak event season
• Ability to travel-10%-15%

Nice to have:

• Experience in Sales Operations, Marketing Operations, Business Development, CRM management, or a related area.
• Proficiency in Canva