Sales/Business Development Representative

About CustomerLabs

CustomerLabs is a fast-growing B2B SaaS company helping businesses maximize the value of their first-party customer data. Our platform helps marketers collect, unify, and activate customer data to improve marketing performance and drive measurable growth.

About the Role

You'll help grow CustomerLabs by identifying, qualifying, and nurturing SaaS opportunities. You'll own meaningful parts of the outbound and inbound pipeline, work closely with Sales and Marketing, use data to improve outreach, and help junior SDRs level up.

What You'll Do

· Schedule 50 qualified demos per quarter.

· Research and identify high-potential prospects within target industries and companies.

· Generate qualified leads through outbound prospecting, cold calling, email, social outreach, and inbound follow-up.

· Run discovery conversations to understand prospect needs, challenges, goals, and product fit.

· Nurture prospects through longer sales cycles and maintain strong follow-up discipline.

· Maintain an accurate CRM and manage lead status, interactions, handoffs, and pipeline priorities.

· Work closely with Account Executives to support revenue realization for qualified accounts.

· Share lead-quality and sales-cycle insights with Sales Operations and Marketing.

· Review and improve outreach messaging with Marketing based on call and campaign insights.

· Recommend process and tool improvements and mentor junior SDRs.

· Track conversion, pipeline, and sales-impact metrics and report improvement opportunities.

Must-Have

· Strong understanding of SaaS sales processes and consultative selling.

· Proven ability to engage, qualify, nurture, and progress leads.

· Excellent verbal and written communication with strong objection-handling skills.

· Analytical and strategic thinking with the ability to improve outreach using data.

· Strong organization and ability to manage multiple priorities in a fast-paced environment.

· Collaborative mindset and willingness to mentor junior team members.

Good to Have

· Bachelor's degree in Business, Marketing, Communications, or a related field.

· 4–6 years of sales or lead-generation experience, particularly in SaaS.

· Track record of meeting or exceeding sales targets.

· Experience with LinkedIn Sales Navigator, Salesforce, HubSpot, or marketing automation platforms.

· Certifications or training in BANT, SPIN Selling, Sandler, or similar methodologies.

Success in This Role

· Qualified pipeline grows consistently without compromising lead quality.

· Outreach becomes sharper through regular testing and insight sharing.

· Handoffs to Account Executives are clear, timely, and useful.

· You contribute to team performance by sharing knowledge and improving processes.

Why CustomerLabs?

Welcome to the Average Kootam — A place where you’re trusted to own your work, make decisions, learn from the experience, and keep moving forward. You’ll know what you’re working towards, have the freedom to grow into bigger responsibilities, and see the impact of what you do. Teams here don’t work in isolation Sales, Marketing, Design, Engineering, and others work closely, challenge ideas, and build better things together. And when we’re not building, we make time to learn, connect, have fun, and bring the whole Kootam together.

Wanna know more about us? Connect with us:

We're active on LinkedIn, Instagram talking about what we do at CustomerLabs.

Would you like to know our stories? Catch up on what we're up to on the LinkedIn page of our HR Team - Devarshini, Aswin, Kunguma! Take a sneak peek at our behind the scenes fun at our team-run Instagram page.

Want to bypass all this and get a coffee with us at our office? Let us know here!