Sales Coordinator / Executive

Company Overview

HH STAINLESS PTE LTD is a leading regional distributor specializing in 304/304L and 316/316L stainless steel products for oil & gas, petrochemical, marine, construction, and food processing industries across Asia Pacific and the Middle East.

Job Summary

The Sales Executive / Sales Coordinator supports sales growth by developing new business, managing customer relationships, coordinating order processing, and collaborating with internal teams to ensure timely delivery and customer satisfaction.

Responsibilities

• Identify and develop new business opportunities to expand the customer base and increase sales revenue
• Maintain and strengthen customer relationships through regular engagement and tailored product recommendations
• Prepare, submit, and follow up on quotations, proposals, and tenders to secure sales opportunities
• Negotiate pricing and commercial terms within company guidelines to close sales effectively
• Achieve individual and departmental sales targets by executing strategic sales plans
• Monitor market trends, competitor activities, and customer feedback to identify and capitalize on business opportunities
• Respond promptly and professionally to customer enquiries via phone, email, and other channels to ensure high service standards
• Manage customer accounts and provide after-sales support to enhance customer satisfaction and retention
• Resolve customer complaints, delivery issues, and service concerns efficiently to maintain positive client relationships
• Maintain regular communication with customers regarding order status, delivery schedules, and product availability
• Prepare and process sales documentation including quotations, sales orders, delivery orders, invoices, and credit notes accurately
• Enter and update customer orders and sales data in ERP or sales management systems to ensure data integrity
• Maintain accurate customer master data, pricing, and sales records for reporting and compliance
• Monitor order progress from receipt through delivery and invoicing to ensure timely fulfillment
• Liaise with Warehouse to confirm product availability and coordinate timely order fulfillment
• Coordinate with Procurement on stock replenishment and special customer requirements to meet demand
• Collaborate with Logistics to arrange deliveries and resolve transportation issues promptly
• Work with Finance on customer credit matters, payment collections, and account reconciliation to support cash flow
• Collaborate cross-functionally with other departments to ensure smooth execution of customer orders and projects
• Prepare daily, weekly, and monthly sales reports to track performance and inform management decisions
• Maintain sales pipelines, quotation registers, and customer databases to support sales operations
• Monitor outstanding quotations, back orders, and delivery schedules to proactively manage sales commitments
• Analyse sales trends and provide actionable recommendations to improve sales performance
• Ensure proper filing and documentation in compliance with company policies and quality management systems
• Comply with workplace safety, confidentiality, and ethical business practices to uphold company standards
• Support continuous improvement initiatives to enhance operational efficiency and customer satisfaction
• Participate actively in sales meetings, product training, and company development programmes to maintain knowledge and skills

Required competencies and certifications

• Diploma, Higher NITEC, or Degree in Business Administration, Sales, Marketing, Engineering, or related discipline (education requirement)
• Minimum 2–5 years of relevant experience in Sales, Sales Coordination, Customer Service, or Account Management (experience requirement)

Preferred competencies and qualifications

• Experience in industrial products, engineering, manufacturing, trading, hardware, or stainless steel industries
• Familiarity with ERP systems and CRM software