Sales Coordinator

Sales Coordinator
Aspira Hygate Waterloo Retirement Living

Rate of Pay: $43,055 - $53,819
This posting is for a new position

At Sienna you won’t just fill a position; you will build lasting relationships with residents who call Aspira their home. Join us in a role were knowing each resident not just by name, but by story, is not just possible, it is expected. Our purpose is to cultivate happiness in daily life! We truly believe it is a privilege to serve Canada’s seniors, ensuring they live fulfilling lives with the utmost comfort, dignity, and respect.

Why you belong here:

We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. We offer a number of programs and benefits that support team members’ financial, personal and professional needs:

• A competitive salary and vacation package
• Health & Dental benefits program
• Share Ownership and Reward Program (SOAR)
• RRSP with employer match
• Employee Share Purchase Plan with company match
• Continuous learning and growth so you have the skillset needed to succeed and take on new challenges
• A welcoming culture that values diversity and differing perspectives, experiences and beliefs

What you’ll be doing:

You will be a welcomed member of the Retirement team, working in a fast-paced environment where you will make a meaningful difference in residents’ lives. Reporting to the General Manager, the Sales Coordinator plays a vital role in supporting high occupancy goals across one or more residential communities. This role complements and extends the capacity of the existing sales team by executing hands-on marketing activities, coordinating outreach initiatives, and delivering an exceptional first impression to prospective residents and referral partners.

Tour Support & Prospect Experience

• Assist the sales team in conducting property tours for prospective residents and family members
• Greet and welcome walk-in visitors, ensuring a warm and professional first impression
• Prepare tour routes, model units, and marketing collateral prior to scheduled appointments
• Follow up with prospects post-tour under the direction of the sales team

Outreach & Community Marketing

• Assist in the creation and assembly of outreach materials including brochures, gift bags, flyers, and mailers
• Participate in building and executing outreach strategies to referral sources such as hospitals, physicians, senior centers, and social service agencies
• Represent the community at local events, health fairs, and networking opportunities
• Help maintain and update the community's outreach contact database (CRM)
• Deliver outreach materials to targeted referral partners as directed

Sales Plan Participation

• Actively participate in weekly sales meetings and contribute to the execution of the community's marketing and sales plan
• Track and report outreach activities, event results, and lead source data to the sales team
• Support the development and implementation of marketing campaigns under sales leadership
• Assist with move-in coordination and transition activities as they relate to the sales experience

Outreach Event Hosting

• Plan, coordinate, and host community outreach events designed to attract referral partners and generate lead flow
• Manage logistics for off-site events including vendor coordination, materials, and team scheduling
• Build and maintain relationships with local organizations, civic groups, and businesses to increase community visibility

InReach Event Hosting

• Plan and execute inReach events held at the community for prospective residents, family members, and influencers
• Coordinate with the activities, dining, and operations teams to ensure seamless event execution
• Develop themed event concepts that showcase the lifestyle and culture of the community
• Track RSVP lists, manage day-of logistics, and capture contact information for sales follow-up

What you need to know:

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• 2 to 5 years experience in sales support, sales administration, customer service or sales coordination required.
• A self-directed work style with the proven ability to take initiative and manage an independent workload.
• Excellent verbal and written communication skills.
• Experience maintaining CRM systems and sales databases.
• Ability to manage multiple priorities, deadlines, and administrative tasks while maintaining accuracy and ensuring all commitments are completed in a timely manner.
• Maintains a strong focus on achieving objectives by supporting sales activities, meeting deadlines, and contributing to the overall success of the sales team and residence.
• Experience working with Microsoft Suite (Word, Outlook, Excel, PowerPoint, etc.)
• You must be legally eligible to work in Canada or have a valid work/study permit
• You must successfully pass a Vulnerable Sector Check
• All applicants must successfully pass the prescribed Criminal Records Check. Applicable to British Columbia applicants
• Sienna Senior Living may utilize artificial Intelligence to screen or assess applicants for this position

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process.