Sales & Customer Experience Executive
Digital Sales & Customer Engagement ● Manage enquiries received through digital channels including website, social media, WhatsApp Business and CRM platforms. ● Qualify sales leads and maintain accurate customer information using Customer Relationship Management (CRM) software. ● Convert digital enquiries into showroom appointments and project consultations. ● Follow up with customers using digital communication tools throughout the sales journey. Customer Experience Management ● Deliver a premium showroom experience for homeowners, interior designers and architects. ● Conduct product consultations and recommend suitable decorative wall finishes based on customers' design requirements. ● Provide professional product advisory on lime paint, lime plaster and textured wall solutions. ● Build long-term customer relationships through excellent after-sales support.
Omni-channel Sales Operations ● Coordinate customer interactions across showroom visits, website enquiries, social media and messaging platforms. ● Ensure a seamless customer journey across multiple touchpoints. ● Support online and offline promotional campaigns to increase customer engagement. CRM & Sales Analytics ● Update customer interactions, quotations and project progress in the CRM system. ● Monitor sales pipeline performance and conversion rates. ● Generate sales activity reports and assist management in analysing customer trends. ● Utilise customer data to improve follow-up strategies and customer retention. Project Coordination ● Coordinate project schedules with operations and installation teams. ● Ensure smooth project execution from consultation to completion. ● Maintain communication with clients throughout project delivery. Product & Market Knowledge ● Develop expertise in decorative wall finishes, interior styling and sustainable building materials. ● Stay updated on interior design trends, customer preferences and market developments. ● Participate in continuous product and technical training. Digital Marketing Support ● Support digital marketing campaigns by following up on campaign-generated leads. ● Assist in collecting customer testimonials, project photographs and online reviews. ● Collaborate with the marketing team to improve lead conversion from digital platforms.
Required Competencies The successful candidate will develop competencies in: ● Customer Relationship Management (CRM) ● Digital Sales ● Customer Experience Management ● Product Advisory ● Omni-channel Sales ● Data Analytics ● Sales Pipeline Management ● Project Coordination ● Interior Design Knowledge ● Sustainable Product Knowledge ● After-sales Service Excellence ● Communication & Presentation Skills Career Progression Sales & Customer Experience Executive ↓ Senior Sales Consultant ↓ Sales Team Leader ↓ Business Development Manager ↓ Sales Manager