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CRU Group

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Sales Development Executive

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Description

About CRU:
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.

About the role:
Help shape CRU’s growth in Brazil as a Sales Development Executive. You’ll own top-of-funnel activity for key accounts, engage senior stakeholders, and turn market insight into qualified opportunities. Working across Marketing and Sales, you’ll contribute to the regional go-to-market approach and help progress early-stage deals.

Responsibilities

Key Responsibilities:
  • Run multi-channel outbound prospecting through calls, email, LinkedIn, and social selling.
  • Qualify inbound leads using frameworks such as BANT, MEDDIC, or SPIN.
  • Research target accounts and map stakeholders across relevant functions.
  • Book and hand over qualified meetings to Account Executives, providing clear context and discovery notes.
  • Communicate CRU’s value proposition and handle initial objections professionally.
  • Maintain accurate CRM records, including activities, contacts, opportunities, and pipeline stages.
  • Partner with Marketing on campaigns, webinars, and events to build pipeline.
  • Meet or exceed monthly and quarterly KPIs for meetings, SQLs, pipeline value, and conversion rates.

Requirements

Qualifications:
  • At least 1.5 years of experience in an SDR, BDR, or similar B2B sales role.
  • Fluency in Portuguese and English, written and spoken.
  • Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field preferred.
Skills & Experience:
  • Experience in SaaS, data, information services, or industrial sectors is preferred.
  • Hands-on experience with CRM and sales engagement tools such as Salesforce, HubSpot, LinkedIn Sales Navigator, Salesloft or Outreach, and ZoomInfo.
  • Strong communication, active listening, and objection-handling skills.
  • Highly organised, self-motivated, and able to manage high-volume activity.
  • Experience selling to industrial, mining, metals, agribusiness, or commodity-related companies is an advantage.
  • Experience working with global or international teams is an advantage.
  • Commitment to integrity, collaboration, excellence, and client focus.

Benefits

What We Offer:
  • Competitive salary and flexible benefits package.
  • Opportunities for professional growth and development as part of a global company.
  • A collaborative and supportive work environment.
  • The chance to work with industry-leading experts and over a diverse range of topics and projects.

Skills

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See also

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