Sales Development Representative (SDR) - Digital Marketing Services
Sales Development Representative (SDR)
Location: Remote — Latin America
Schedule: Full-time, 9:00 AM–5:00 PM Central Time
Compensation: LATAM: $1,000/month + commissions
About the Role
We are looking for a proactive and organized Sales Development Representative to support early-stage sales efforts through outbound prospecting, lead qualification, consistent follow-up, and meeting booking.
Your primary goal will be to increase the volume of qualified conversations entering the sales pipeline while allowing the sales team to focus on closing opportunities. You should be comfortable communicating with prospects, recognizing potential customer fit, managing outreach workflows, and working independently toward measurable goals.
Key Responsibilities
Lead Generation and Qualification
- Identify, create, and nurture outbound leads across relevant channels.
- Engage prospects to understand their needs, level of interest, and potential fit.
- Prioritize qualified opportunities based on agreed criteria.
- Maintain accurate lead statuses, activity history, and qualification notes in the CRM.
Outbound Prospecting and Follow-Up
- Conduct outreach through email, LinkedIn, and other approved channels.
- Maintain consistent outreach activity and follow-up cadences.
- Re-engage warm, inactive, and dormant prospects.
- Personalize messaging based on prospect context and business needs.
Meeting Booking and Handoffs
- Schedule qualified meetings for the sales team.
- Confirm meeting details and provide relevant prospect background.
- Ensure a smooth handoff to sales representatives responsible for closing.
- Track lead-to-meeting conversion and identify opportunities to improve results.
CRM and Pipeline Management
- Keep CRM records organized, accurate, and up to date.
- Track outreach, engagement, follow-ups, and meeting outcomes.
- Support pipeline reporting and communicate progress, blockers, and trends.
- Follow established sales processes while proactively recommending improvements.Sales Development Representative (SDR)
We use screen monitoring technology, which must be enabled at all times while work is being conducted. This is mandatory for all employees and contractors.
Requirements
- 2–5 years of experience in sales development, outbound sales, or a closely related sales role.
- B2B sales experience, particularly with marketing agencies or digital services.
- Demonstrated experience qualifying leads and booking meetings.
- Strong written and verbal English communication skills (C1)
- Ability to sustain consistent outreach and follow-up activity.
- Familiarity with CRM and sales workflow tools such as HubSpot or similar platforms.
- Strong organization, time management, and interpersonal skills.
- Ability to work independently with minimal supervision.
- Availability to work full-time from 9:00 AM to 5:00 PM Central Time
Preferred Qualifications
- Experience serving attorneys, pool builders, home service businesses, or similar markets.
- Familiarity with outbound sequencing and prospecting tools.
- Hands-on LinkedIn prospecting experience.
- Experience supporting US-based sales teams.
- Understanding of sales funnels, pipeline stages, and conversion metrics.
Ideal Candidate
You are proactive, results-oriented, and comfortable initiating conversations with potential customers. You follow through on commitments, maintain accurate records, and understand that effective prospecting is about generating qualified opportunities, not simply maximizing activity volume.
You can manage your workload independently, communicate clearly with the sales team, and use performance data to improve your outreach and conversion results.
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
Skills
As published by workable · 12 questions · 1 written answer
Basics
First name, Last name, Email, Phone, Address, Photo, Resume
Short answers (3)
- Describe the type of prospects you contacted, the channels you used, and how you qualified leads before booking meetings.
- What is your country of residence?
- What is your monthly base salary expectation in USD?
Pick from a list (8)
- How many years of direct sales or SDR experience do you have?
- What type of sales environment have you primarily worked in?
- Which activities have you personally performed in a sales or SDR role? Select all that apply
- Which CRM or sales engagement tools have you used hands-on? Select all that apply
- How did your previous team measure your sales development performance? Select all that apply
- Are you able to work full-time from 9:00 AM to 5:00 PM US Central Time?
- This role requires screen monitoring software to remain enabled at all times while work is being performed. This requirement applies to all employees and independent contractors. Are you willing to comply with this requirement?
- As indicated in the job description, kindly confirm your agreement to Lago’s Confidentiality and Non-Circumvention Agreement to proceed with the recruitment process.
Written answers (1)
- Please record a 1-minute video introducing yourself and your experience. You may use Loom.com or any platform you prefer. Share the link once done. Please note this process is mandatory, applications with no video will not be considered.