Sales Development Representative

Location : Sheffield

Working Mode : Hybrid (1-2 days in the office)

Contract: Permanent

Hours: Monday - Friday 9AM - 5PM

About The National College (TNC)

At TNC, we empower customer workforce’s to transform children’s lives. Our all-in-one platform helps schools, trusts, and nurseries stay compliant, raise standards, and reduce staff workload — all through intuitive, powerful software.

If educators need it, we build it.

We’ve created a unique platform combining the world’s largest CPD and policy library with custom-built tools — developed in collaboration with thousands of schools and over 1,000 education experts.

The Role

As a Sales Development Representative (SDR) at The National College, you will play a key role in driving business growth by identifying, engaging and qualifying prospective customers, generating high-quality leads for our Enterprise Sales team.

Working closely with Sales and Marketing, you will take ownership of top-of-funnel activities, proactively identifying new business opportunities, building relationships with key decision-makers and nurturing prospects to create a strong sales pipeline.

You will leverage your prospecting experience and sales tools to execute targeted outreach campaigns, maintain accurate CRM records and continuously identify opportunities to improve lead generation performance.

This is an exciting opportunity for a proactive, results-driven SDR to make a meaningful impact within a growing SaaS business.

Responsibilities

• Proven experience as a Sales Development Representative (SDR) within the Education or SaaS industry, with a track record of generating qualified leads and meeting targets
• Excellent verbal and written communication skills in English
• Strong prospecting skills, including experience in cold calling, email outreach and lead qualification
• Excellent organisational skills, with strong attention to detail and the ability to manage multiple priorities
• Proactive, results-driven and self-motivated, with the ability to thrive in a fast-paced, collaborative environment

Requirements

• Proactively identify and engage prospective customers through targeted outbound prospecting
• Generate and qualify inbound and outbound leads through cold calling, email outreach and LinkedIn
• Understand prospective customers' needs, challenges and pain points to identify potential business opportunities
• Schedule qualified discovery meetings and ensure a seamless handover to the Enterprise Sales team
• Maintain accurate and up-to-date CRM records, ensuring effective lead tracking and pipeline management
• Collaborate closely with Sales and Marketing to optimise outreach strategies, messaging and lead generation campaigns
• Consistently achieve sales development KPIs, including outreach activity, qualified leads and meetings booked

Benefits

At The National College, we’re passionate about helping organisations grow and thrive through knowledge and connection. You’ll be part of a business that values its people, supports continuous development, and celebrates success.

You'll also be able to benefit from:

• Life assurance
• Enhanced maternity, paternity, shared parental, and adoption pay
• 24/7 online GP access
• Mental health and wellbeing support
• Charity day
• 25 days’ holiday, increasing to 30 days with service
• Professional study support
• Plus more