Sales Development Representative

You will build the outbound sales engine for Canada as the founding Sales Development Representative. You will define target accounts and messaging, run account-based outreach to major enterprises, engage prospects through calls, email, and social channels, use AI tools for enrichment and sequencing, generate meetings through events and community activities, and refine the sales playbook with Account Executives and sales leadership.

Responsibilities

• Build the Canadian outbound motion from scratch
• Define target accounts and market messaging
• Run account-based outbound campaigns
• Engage prospects through cold calls, email, and social outreach
• Use AI agents for enrichment, sequencing, and signal monitoring
• Generate pipeline through events and community activities
• Report on conversion rates, lead quality, and outreach effectiveness
• Refine the sales playbook with Account Executives and sales leadership

Requirements

• Prior outbound B2B sales experience
• Track record of securing new business meetings
• Experience with AI-assisted workflows and automation tools
• Ability to build a sales playbook from scratch
• Curiosity and insightful questioning
• Self-motivation
• English communication skills
• Professional French preferred
• Ability to operate in Eastern Time

Benefits

• Annual professional development stipend
• Annual social travel stipend
• Annual company offsite
• Monthly co-working stipend