Sales Director

What You’ll Do

• Drive occupancy, revenue, and lease-up efforts through strategic sales, marketing, outreach, and relationship development.
• Develop and maintain strong referral partnerships with Council on Aging, Medicaid waiver programs, case managers, hospitals, discharge planners, physicians, and community agencies.
• Manage and convert a high volume of referrals, with a focus on Medicaid, waiver programs, and diverse and underserved populations.
• Develop and execute creative sales and marketing strategies that increase awareness and generate qualified leads.
• Educate prospective residents, families, and community partners about assisted living services, affordability, and available resources.
• Conduct tours, coordinate move-ins, and provide timely, compassionate follow-up throughout the sales process.
• Build trusting relationships with prospective residents and families while serving as a strong advocate for their needs.
• Collaborate with clinical and community leadership to ensure appropriate placement and a smooth transition for new residents.
• Track and manage leads, referral sources, sales activity, and occupancy metrics.
• Develop strategies to achieve and maintain community occupancy goals.
• Represent Traditions Management and the community through networking, professional organizations, community events, and local outreach.
• Bring energy, creativity, professionalism, and a strong sense of urgency to the sales process.

What We’re Looking For

• 3+ years of successful sales experience, preferably in senior living, healthcare, or a related industry.
• Proven track record of lease-up, occupancy growth, and closing sales.
• Strong knowledge of Medicaid, waiver programs, and community-based services preferred.
• Experience working with Council on Aging, hospitals, discharge planners, case managers, or other referral partners preferred.
• Strong networking and relationship-building skills.
• Experience serving diverse populations and individuals with varying financial and care needs.
• Excellent communication, presentation, customer service, and follow-up skills.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced, high-referral environment.
• A dedicated resident advocate who genuinely enjoys helping seniors and their families.
• Flexible schedule, including evenings and weekends as needed.
• Valid driver's license and reliable transportation.

What We Offer

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Opportunities for professional growth
• The opportunity to make a meaningful difference in the lives of residents and families

Join Traditions Management

At Traditions Management, we believe senior living should be about more than a place to live—it should be about helping residents live with purpose, dignity, and connection. If you are an energetic sales professional who loves building relationships, creating opportunities, and making a difference, we would love to hear from you.