Sales Executive / Sales Manager – Café & QSR Partnerships
About the Company
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.
Role Overview
Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato
Key Responsibilities
Acquire new café, QSR, bakery, and food-service accounts.
Build relationships with founders, procurement teams, category managers, and outlet owners.
Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.
Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.
Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.
Manage the complete sales cycle—from prospecting to onboarding and account growth.
Increase repeat orders and improve outlet-wise throughput.
Coordinate with distributors and operations teams for seamless supply.
Track competitor pricing, menu trends, and beverage promotions.
Represent FIRKI during tastings, launches, and industry events.
Requirements
3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
Experience selling beverages or FMCG products preferred.
Understanding of menu engineering and combo-selling strategies.
Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
Strong negotiation and relationship management skills.
Self-driven with a startup mindset and ownership approach.
Benefits
What We Offer
- 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
- Experience selling beverages or FMCG products preferred.
- Understanding of menu engineering and combo-selling strategies.
- Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
- Strong negotiation and relationship management skills.
- Self-driven with a startup mindset and ownership approach.