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Sales Manager - BFSI & Lending Institution

Open 36d

Department

Revenue / Growth

Reporting To

Director – CSG (Customer Success & Growth)

Location

Field Sales – Pan India (Travel Required)

Experience

5 – 10 Years

Employment Type

Full-Time

Industry Focus

BFSI – NBFCs (₹50Cr–₹5000Cr AUM), Banks, HFCs, MFIs, Co-operative Banks


About UltraBanker

UltraBanker is India's first AI-native operating platform built exclusively for NBFCs and banks. We give lending institutions the power of Agentic AI – from Loan Origination (LOS) and Loan Management (LMS) to AI-powered Credit Underwriting, Compliance, KYC, Debt Collections, and FinOps Reporting – all under one unified ecosystem.

Our sweet spot is the underserved middle of Indian lending – NBFCs with ₹50 Cr to ₹2000 Cr in AUM that are scaling fast but still running on legacy systems, spreadsheets, or half-baked software. We also work with larger banks and established NBFCs. We are growing rapidly and are looking for a hunter-executor who can identify the right prospects, build trust quickly, and close deals end-to-end.


Role Overview

As a Sales Manager, you will own the full sales cycle for UltraBanker's SaaS Solutions, Platform Products, and Managed Operations Services. Your target universe spans the entire Indian lending ecosystem — from emerging NBFCs with ₹50–200 Cr in AUM just beginning to digitise, all the way to established HFCs, MFIs, co-operative banks, and large private sector banks.

The emerging NBFC segment is a particularly high-priority hunting ground. These are founder-led, fast-growing lenders who feel the pain of manual operations acutely and make buying decisions quickly — if you can get in the room and speak their language. This is a high-ownership, field-first role. You will be on the ground meeting MDs, CFOs, CTOs, and Credit Heads — building trust, demonstrating ROI, and closing deals.


What You Will Sell

SaaS Solutions

Loan Origination System (LOS) – Vehicle, LAP, MSME, LAS, Reverse Mortgage

Loan Management System (LMS)

Loan Scoring & Underwriting (LWS)

NBFC AI CRM

AI Helpdesk (WhatsApp + Web + Voice)


Platform Products

Bank's AI Intranet – Private knowledge layer for policies, SOPs, and circulars

Agentic AI Workbench – Multi-step AI workflow builder for lending teams

FinOps AI Reporting – Automated MIS and regulatory reporting

Partner Hub Platform – Distributor and co-lender management


Ultra Operations (Managed Services)

Debt Collections Team – AI + human hybrid tele-calling and field recovery

KYC & Onboarding Operations – Video KYC and document verification squads

Credit Underwriting Ops – AI-assisted credit memo and CAM teams

Audit & Compliance Operations – Transaction monitoring and regulatory readiness


Key Responsibilities

Pipeline & Prospecting

Build and own a robust pipeline spanning the full NBFC spectrum — from emerging lenders with ₹50–200 Cr AUM to established NBFCs, HFCs, MFIs, co-operative banks, and private sector banks

Identify decision-makers (MD/CEO, CTO, CFO, COO, Credit Head) and initiate outreach via calls, emails, LinkedIn, events, and referrals — especially in Tier 2 and Tier 3 cities where emerging NBFCs operate

Recognise that a ₹100 Cr AUM NBFC run by a hands-on founder may close faster than a large institution — prioritise accordingly and manage a mixed pipeline effectively


Discovery & Solution Selling

Conduct in-depth discovery calls to understand the prospect's current tech stack, loan book size, AUM stage, operational bottlenecks, and growth targets — the pitch for a ₹150 Cr NBFC is very different from a ₹2000 Cr one

Map prospect needs to the right UltraBanker product or managed service — entry-level SaaS for smaller NBFCs, full platform deals for larger institutions; never force-fit

Collaborate with the Product and Solutions team to build customised demos and ROI-driven business case presentations


Deal Execution

Drive the entire sales cycle from first meeting to signed contract – qualification, demo, POC, proposal, negotiation, and closure

Manage multi-stakeholder deal environments involving IT, Risk, Compliance, Operations, and Finance teams at the prospect organisation

Negotiate commercial and contractual terms with support from leadership


Revenue & Targets

Own and exceed quarterly and annual ARR (Annual Recurring Revenue) targets

Maintain accurate pipeline hygiene and deal forecasting in the CRM on a weekly basis

Report progress, blockers, and competitive insights to leadership regularly


Product Champion

Be the voice of the customer internally — relay prospect objections, feature gaps, and competitive insights directly to the product team after every significant customer interaction

Participate in product roadmap discussions based on field feedback — your ground-level intelligence shapes what we build next

Support product demos and POCs as the subject matter expert in customer conversations — you own the narrative, not just the relationship


Relationship & Expansion

Build long-term senior relationships with clients that lead to upsell and expansion within accounts

Attend NBFC and BFSI industry events, RBI forums, FIDC events, and lending conferences to build network and generate leads

Partner with the Customer Success team post-closure to ensure smooth onboarding and high retention


What We Are Looking For — No Exceptions

We are a startup. We need people who have done this before — not people learning on the job. Every requirement below is non-negotiable.


5–10 years of B2B enterprise sales experience, with a minimum of 3 years selling technology or SaaS into NBFCs, banks, HFCs, or MFIs — not adjacent industries

Proven, verifiable track record of independently closing large-ticket deals (₹25L+ ACV); must be able to walk through specific deals in the interview

Hands-on experience selling fintech SaaS — LOS, LMS, CRM, collections tech, KYC platforms, or credit underwriting tools; generic ERP or IT sales does not qualify

Prior experience with CBS/LOS integrations (Finacle, BaNCS, FinnOne, Lentra, Pennant) or bureau/API-stack deals is required

Existing senior-level relationships across the NBFC ecosystem — this includes not just large institutions but also founder-MDs and CFOs of emerging NBFCs (₹50–500 Cr AUM); a warm network at this segment is a strong advantage

Working knowledge of RBI regulations, KYC norms, FLDG frameworks, priority sector lending, and credit bureau integrations — you must be able to speak the language of your buyer

Exposure to AI/ML or automation-based products; comfort explaining agentic AI workflows to a non-technical CXO audience

Strong executive presence — polished presenter, confident negotiator, sharp listener

Willingness and ability to travel 50–60% across India for on-site client meetings

Excellent communication in English and Hindi; regional language fluency is an advantage


What We Offer

Competitive fixed CTC with uncapped performance bonus tied to deal closures

Opportunity to be among the first enterprise sales hires at a fast-scaling AI startup

Direct access to and mentorship from the Founder

A product that genuinely solves hard problems for Indian NBFCs – strong ROI story to sell

Travel and business development expense reimbursement

ESOPs for high performers (basis tenure and contribution)