Sales Manager

About the Company

We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food & beverage brands across both B2B and B2C.

Our portfolio includes owned and licensed brands such as Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, and Margaritas Amigos Salsas, among others. Beyond brand ownership, we operate as a full-service operating company offering:

• Contract manufacturing and coffee roasting
• Global importing and sourcing
• Private label program development
• Branding and packaging services
• Fulfillment operations
• Logistics, climate-controlled warehousing, cold storage, and DSD (Direct Store Delivery)

About the Position

GENERAL SUMMARY

The Sales Manager is responsible for driving profitable revenue growth by identifying, developing, and onboarding new business opportunities across the United States while providing leadership to the company’s growing sales organization.

This is a hands-on sales leadership role where the majority of time will be dedicated to developing new business, building strategic customer relationships, and expanding the company’s presence within branded wholesale, foodservice, private label, and co-manufacturing markets. The successful candidate will lead by example, personally driving sales while helping shape the commercial strategy, sales processes, and future growth of the sales team.

This is an opportunity for an experienced sales professional who enjoys building rather than maintaining. The ideal candidate should be comfortable opening new doors, leading consultative sales discussions, negotiating complex commercial opportunities, and mentoring other sales professionals as the organization continues to grow.

Coffee industry experience is strongly preferred but not required. We are seeking an individual with a proven ability to sell consultative manufacturing solutions and the aptitude to quickly learn our products, capabilities, and markets.

Success in this role will be measured first by the ability to generate profitable new business and build lasting customer relationships. Additionally important will be the ability to strengthen the company’s sales organization by establishing effective sales processes, mentoring future team members, and contributing to a scalable commercial strategy that supports long-term growth.

ESSENTIAL DUTIES & RESPONSIBILITIES

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

New Business Development

· Personally develop and close new business opportunities throughout the United States.

· Build and maintain a robust pipeline of qualified opportunities across branded wholesale, foodservice, hospitality, private label, and co-manufacturing channels.

· Identify prospective customers through strategic prospecting, referrals, networking, trade shows, and industry relationships.

· Conduct discovery meetings to understand customer objectives and develop customized commercial solutions.

· Prepare proposals, pricing strategies, and customer presentations.

· Negotiate commercial agreements and consistently achieve revenue, volume, and profitability objectives.

Sales Leadership

· Lead and support the company’s growing sales organization.

· Coach, mentor, and develop sales team members to improve performance and execution.

· Establish and/or maintain sales processes, pipeline management standards, and performance expectations.

· Conduct regular pipeline reviews and opportunity planning sessions.

· Assist with recruiting, onboarding, and developing future members of the commercial team.

· Help shape the company’s long-term commercial strategy and sales organization.

Commercial Strategy

· Identify emerging markets and new customer segments.

· Collaborate with executive leadership on growth initiatives and market strategy.

· Work closely with Marketing to strengthen lead generation and market positioning.

· Provide competitive intelligence and market insights to support strategic planning.

Cross-Functional Collaboration

· Partner closely with the Account Management team to ensure a seamless transition from customer acquisition to long-term business relationship.

· Work collaboratively with Production, Quality, Purchasing, Customer Service, and Operations to communicate customer expectations and support successful onboarding.

· Help resolve commercial issues while maintaining exceptional customer relationships.

· Other duties as assigned.