Sales Manager UK (Internal Vacancy)

About the role

Reporting to the UK Sales Director, the Sales Manager will be responsible for leading and managing a high-performing sales team, ensuring the achievement of revenue targets, customer acquisition goals, and strategic business objectives. The role combines hands-on sales leadership, coaching, pipeline management, sales forecasting, and strategic customer relationship development.

What you'll do

Sales Leadership & Team Management

· Lead, motivate, and develop the sales team to achieve and exceed individual and team targets.

· Conduct regular one-to-one meetings, coaching sessions, and performance reviews.

· Foster a high-performance culture focused on accountability, continuous improvement, and customer success.

· Support recruitment, onboarding, and training of new sales team members.

Revenue Growth & Business Development

· Develop and execute sales strategies that align with company growth objectives.

· Identify new business opportunities within existing and target markets.

· Support the sales team in managing complex and strategic sales opportunities.

· Drive customer acquisition, retention, and account growth.

Pipeline & Performance Management

· Monitor sales activity, pipeline health, and conversion rates.

· Maintain accurate forecasting and reporting through CRM systems.

· Analyse sales data and market trends to identify opportunities and areas for improvement.

· Ensure sales processes and methodologies are consistently followed.

Customer & Stakeholder Engagement

· Build strong relationships with key customers, partners, and stakeholders.

· Participate in customer meetings, presentations, demonstrations, and negotiations when required.

· Work collaboratively with marketing, customer success, product, and operational teams to maximise commercial opportunities.

· Act as a customer advocate, ensuring feedback is shared across the business.

Strategic Planning

· Contribute to annual sales planning, budgeting, and target setting.

· Monitor competitor activity and market developments.

· Provide regular updates and recommendations to senior leadership.

· Support strategic initiatives and commercial projects across the business.

Skills and Experience

Essential

· Proven experience in a Sales Manager or Sales Leadership role.

· Demonstrable success in achieving and exceeding sales targets.

· Strong coaching, mentoring, and people management skills.

· Excellent communication, presentation, and negotiation skills.

· Strong commercial awareness and analytical skills.

· Ability to work effectively in a fast-paced and evolving environment.

Desirable

· Experience within the Edtech sector.

· Experience selling into schools, MATs, colleges or public sector organisations.

· Knowledge of consultative and solution-based selling techniques.

· Experience managing remote or hybrid sales teams.

· Experience in managing and reporting through Salesforce

Performance Measures

· Team sales performance against targets

· New customer acquisition volumes

· Pipeline creation and conversion rates

· CRM accuracy and forecasting effectiveness

Working Environment

• Hybrid working — with travel to our Leicester office and to meet customers and stakeholders.

• Flexible working options within a supportive, inclusive team culture.

What We Offer

• Competitive salary and commission structure

• Pension, holiday, and sick pay.

• Life Insurance and Private Healthcare cover.

• Professional development and training opportunities.

• The chance to make a tangible impact in the education sector

Ready to use your sales leadership skills to make a real difference for UK schools? Apply now and help school communities thrive!