Sales & Marketing Associate
Posted Updated
Description
Role Overview
As a Sales & Marketing Associate, you will own the full spectrum of top-of-funnel pipeline generation and brand visibility. This is a dynamic, high-ownership role designed for an agile individual who thrives across manual prospecting, semi-automated outreach, cold calling, and marketing content execution. You will work closely with leadership to identify target accounts, engage enterprise decision-makers, and execute multi-channel marketing campaigns.
Key Responsibilities
1. Outbound Sales & Prospecting
* Conduct deep manual and tool-assisted account research to build targeted lead lists across mid-market and enterprise B2B segments.
* Identify key decision-makers (VPs, Directors, and C-level executives across IT, Digital, and E-commerce) and gather accurate contact intelligence.
* Execute multi-channel outbound sequences combining cold emails, personalized LinkedIn touchpoints, and direct phone outreach.
* Conduct cold calls to qualify prospects, articulate OmniReach's value proposition, handle initial objections, and schedule introductory discovery calls.
2. Digital Marketing & Content Execution
* Create, curate, and schedule organic content for LinkedIn and other social platforms to position OmniReach as a thought leader in digital commerce.
* Assist in drafting outbound email templates, landing page copy, case study highlights, and short-form collateral.
* Support top-of-funnel inbound marketing initiatives, webinars, and event-related promotional campaigns.
3. Workflow Automation & CRM Maintenance
* Maintain clean, organized prospect and account data across the CRM.
* Set up, monitor, and optimize semi-automated email sequences and multi-touch cadences.
* Track daily outreach metrics, reply rates, and pipeline progression, reporting findings and insights to leadership.
Requirements & Qualifications
* Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
* 0–2 years of experience in sales development, digital marketing, or outbound prospecting (internship experience and freelance client acquisition welcome).
* Strong verbal and written English communication skills; comfortable speaking with international stakeholders on the phone.
* Hands-on familiarity with outbound prospecting, social selling (LinkedIn), and digital marketing fundamentals.
* High adaptability and grit: comfortable handling manual data enrichment as well as working with automation tools and CRMs.
* Prior exposure to tools such as LinkedIn Sales Navigator, email sequencing platforms, or CRMs is a plus.
* Self-starter mindset with the ability to manage time effectively in a remote work setup.
Work Schedule & Location
* Location: Remote (Candidate must be based in/around Hyderabad).
* Hours: 3:00 PM to 12:00 AM IST, Monday through Friday, ensuring overlap with international target markets.