Sales Representative - Mid-West

ABOUT VIWINCO

Viwinco is a leading manufacturer of high-performance vinyl windows and patio doors serving professional building material dealers, distributors, contractors, remodelers, builders, and homeowners throughout the Eastern United States.

At Viwinco, our sales team does more than sell windows. We partner with our customers to help them grow their businesses, develop new opportunities, solve problems, and win in their local markets. We are looking for a motivated, competitive, relationship-driven sales professional to join our team as a Sales Representative for our Mid-West territory.

We are in search of an experienced Sales Representative to be responsible for managing, developing, and growing our new Mid-West territory by strengthening existing customer relationships, building partnerships with in-home remodeling companies, and aggressively pursuing new business opportunities.

This position requires a salesperson who is comfortable working throughout the entire sales cycle—from identifying prospects and presenting Viwinco products to supporting dealers, contractors, builders, remodelers, architects, and other industry professionals after the sale. Experience in in-home sales or selling to in-home remodeling companies is strongly preferred.

Success will be measured not simply by maintaining existing business, but by the representative’s ability to increase market share, develop new accounts, expand product penetration, and consistently grow territory revenue.

KEY RESPONSIBILITIES

Territory Growth & Sales Performance

• Develop and execute a strategic sales plan for the assigned territory.
• Achieve or exceed annual territory sales and growth targets.
• Identify underdeveloped markets and create plans to increase Viwinco market share.
• Analyze territory performance and prioritize opportunities with the greatest growth potential.
• Maintain a consistent field presence with customers and prospects.
• Manage territory activities with a strong focus on measurable sales results.

New Business Development

• Prospect aggressively for new dealers, distributors, contractors, builders, and in-home remodeling companies, especially those with a direct-to-homeowner sales model.
• Build and maintain a qualified new-business pipeline.
• Conduct cold calls, jobsite visits, dealer visits, presentations, and other prospecting activities.
• Develop relationships with decision-makers and key influencers.
• Convert competitive window accounts to Viwinco.
• Identify businesses that could expand into window sales and help them develop Viwinco as a new product category.

Existing Account Development

• Serve as the primary sales relationship for assigned customers.
• Develop strong relationships with owners, purchasing teams, salespeople, estimators, contractors, installers, and other customer personnel.
• Understand each customer’s business model, goals, challenges, and competitive environment.
• Develop account-specific strategies designed to increase Viwinco sales.
• Identify opportunities to expand customers into additional Viwinco products and applications.
• Conduct regular account reviews and establish measurable growth objectives.

Product Promotion & Training

• Become an expert on Viwinco products, features, applications, performance, warranty, and competitive advantages.
• Conduct product demonstrations and sales training for customers and their employees.
• Help dealer, contractor, and in-home remodeling sales teams confidently present Viwinco products, sell value in the home, handle objections, and improve close rates.
• Support product launches, promotions, displays, samples, literature, and other marketing initiatives.
• Promote Viwinco’s value proposition beyond price, including product performance, customization, service, warranty support, and customer partnership.

In-Home Remodeler, Contractor & Builder Development

• Develop relationships with owners, sales leaders, in-home sales representatives, contractors, builders, remodelers, and installers who influence product selection.
• Use knowledge of the in-home sales process to help remodeling partners strengthen homeowner presentations, value selling, objection handling, and close rates.
• Identify major projects and opportunities within the territory.
• Work with customers to convert competitive specifications and projects to Viwinco products.
• Increase penetration in both new construction and replacement/remodeling applications.

Customer Support

• Act as a knowledgeable resource for customers throughout the sales process.
• Coordinate with Viwinco Customer Service, Marketing, Field Service, Engineering, Operations, and other departments when necessary.
• Help customers resolve issues professionally and efficiently.
• Maintain ownership of the customer relationship from the initial sale through ongoing account development.

WHAT WE ARE LOOKING FOR

The ideal candidate is a self-motivated territory builder, not simply an account maintainer. Candidates with proven success in in-home sales or selling to in-home remodeling companies will be especially well aligned with this role.

We are looking for someone who:

• Is highly competitive and motivated by growth.
• Enjoys prospecting and developing new business.
• Builds long-term customer relationships.
• Can communicate effectively with business owners, in-home sales teams, contractors, installers, and homeowners.
• Is comfortable working independently and managing a geographic territory.
• Understands that successful outside sales requires consistent time in the field.
• Is organized, disciplined, and accountable.
• Can identify opportunities and develop a strategy to convert them into revenue.
• Is willing to learn the technical side of the window and building-material industry.
• Takes ownership of results and follows opportunities through to completion.

QUALIFICATIONS

• Experience in in-home sales or selling products and services to in-home remodeling companies is strongly preferred.
• Outside sales, territory management, or business development experience in windows and doors, building materials, construction, remodeling, distribution, or a related industry is preferred.
• Demonstrated ability to develop new accounts and grow existing customers.
• Strong presentation, communication, negotiation, and relationship-building skills.
• Ability to understand technical product information and communicate it effectively.
• Strong organizational and territory-planning skills.
• Comfortable using CRM, reporting, and sales-management tools.
• Valid driver’s license and ability to travel extensively throughout the assigned territory.
• Ability to occasionally travel overnight for customer meetings, training, trade shows, and company events.

THE VIWINCO SALES PHILOSOPHY

At Viwinco, we expect our sales representatives to be more than product representatives. Our sales team is expected to become a business partner to the customer.

That means understanding the customer’s operation, helping their salespeople sell more effectively, developing contractors and end users, promoting the right products, identifying new opportunities, solving problems, and ultimately helping both the customer and Viwinco grow.

If you are a driven sales professional who enjoys building relationships, developing markets, winning new accounts, and taking ownership of a territory, we want to hear from you.

JOIN VIWINCO AND HELP BUILD THE NEXT GENERATION OF CUSTOMER AND TERRITORY GROWTH.