Sales Team Lead (Vancouver, BC)

Sales Team Lead

Position Overview

The Sales Team Lead supports the development and performance of a high-performing sales organization by providing hands-on coaching, operational guidance, training, and process improvement. This role serves as a key resource for sales representatives, helping them navigate sales processes, systems, product knowledge, pricing, and customer scenarios while ensuring consistency and efficiency across daily operations.

Unlike a traditional people-management role, the Sales Team Lead focuses on empowering team members, strengthening sales capabilities, resolving operational challenges, and bridging the gap between frontline sales execution and organizational leadership. The ideal candidate is a proactive problem-solver who thrives in a fast-paced, customer-focused environment and can balance immediate team support with longer-term operational improvements.

Compensation: Approximately $70,000 CAD annually, plus sales commission, depending on experience and qualifications.

Key Responsibilities

Sales Team Support and Coaching

• Serve as a primary point of contact for sales representatives seeking guidance on product knowledge, sales processes, systems, pricing, proposals, and booking workflows.
• Provide ongoing coaching through call reviews, side-by-side support, and individual skill development discussions.
• Help sales representatives strengthen consultative selling techniques, value proposition delivery, objection handling, and closing skills.
• Reinforce sales best practices and support initiatives designed to improve individual and overall team performance.
• Assist with escalated customer situations and collaborate with internal stakeholders to identify effective solutions.
• Identify recurring sales challenges and provide practical guidance to improve confidence, consistency, and effectiveness.

Training and Sales Enablement

• Support the onboarding, training, and development of new sales team members.
• Reinforce the adoption and consistent use of sales processes, systems, tools, and established best practices.
• Develop, maintain, and improve training materials, process documentation, and learning resources.
• Identify skill gaps and recommend targeted coaching and development opportunities.
• Contribute to sales enablement initiatives that improve team readiness, productivity, and overall performance.
• Help ensure team members remain informed about product updates, pricing changes, and evolving sales procedures.

Operational Excellence and Process Improvement

• Provide day-to-day operational support and troubleshoot challenges related to sales workflows, technology, and internal processes.
• Identify opportunities to streamline workflows, eliminate inefficiencies, and improve the overall sales experience.
• Assist in creating, documenting, and updating processes, procedures, and operational guidelines.
• Promote consistency across sales activities, booking workflows, and operational standards.
• Participate in the testing, implementation, and adoption of new systems, tools, and technology enhancements.
• Serve as a subject matter expert for key sales processes and systems, helping team members use available resources effectively.
• Gather feedback from frontline sales representatives to identify recurring issues and recommend practical improvements.

Cross-Functional Collaboration

• Collaborate with Product, Operations, Marketing, Finance, and Leadership teams to support sales objectives and organizational priorities.
• Communicate process changes, operational updates, product information, and new initiatives clearly to the sales team.
• Participate in cross-functional projects and provide frontline sales insights to inform business decisions.
• Help align sales workflows with broader organizational goals, customer expectations, and operational requirements.
• Support initiatives that improve efficiency, customer experience, collaboration, and overall business performance.

Leadership and Team Development

• Foster a collaborative, positive, and accountable team environment that encourages knowledge sharing and continuous improvement.
• Support employee engagement, team morale, and culture-building initiatives.
• Identify opportunities for team members to develop their skills, expand their knowledge, and grow professionally.
• Lead by example through professionalism, adaptability, initiative, and a solutions-oriented mindset.
• Build trust and credibility across the sales organization by providing consistent guidance and reliable support.
• Influence team performance through coaching, collaboration, and subject matter expertise rather than relying solely on formal authority.

Qualifications and Requirements

• Demonstrated experience in sales leadership, coaching, training, sales enablement, or team development.
• Proven ability to guide, motivate, and influence team members without relying exclusively on formal management authority.
• Experience supporting sales teams in a fast-paced, customer-focused environment.
• Strong communication, coaching, interpersonal, and relationship-building skills.
• Solid understanding of consultative selling, customer engagement, objection handling, and sales closing techniques.
• Excellent organizational skills, with the ability to manage multiple priorities and respond effectively to changing business needs.
• Experience developing, documenting, or improving business processes, workflows, and training materials.
• Comfortable working with CRM platforms, sales technology, reporting tools, and operational systems.
• Strong analytical and problem-solving skills, with the ability to identify challenges and recommend practical solutions.
• Ability to balance strategic thinking with hands-on execution and day-to-day operational support.
• Positive, resilient, and adaptable approach to change, collaboration, and continuous improvement.