Job description Manager: Sales Training

Role Objectives:

• Drive continuous skill development of the dealership’s sales team through structured training programs aligned with Mercedes-Benz India standards.
  
• Identify training needs through performance analysis, observation, and feedback to design targeted learning interventions.
  
• Ensure seamless execution of in-house training modules covering brand knowledge, product expertise, sales techniques, and soft skills.
  
• Monitor, assess, and report on training effectiveness through structured evaluations, tests, and behavioral follow-ups.
  
• Build and maintain training infrastructure including content libraries, e-learning platforms, and training calendars.
  
• Serve as a strategic partner to the CEO by aligning sales training with business goals, customer experience benchmarks, and brand expectations.
  

Reporting to: CEO as per leadership structure.

Qualification - Experience - Skillset

Qualification Requirement:

· Bachelor’s degree required; MBA/Engineering preferred.

Experience:

· 5–10 years of experience in training, or L&D roles, preferably in the automotive or luxury retail sector.

· Proven record of designing and delivering impactful sales training interventions.

Skillset Requirement:

• Strong communication and public speaking skills
  
• Proficient in Microsoft Office, e-learning platforms, and content design tools
  
• Customer-oriented mindset with sensitivity to brand standards and dealership goals
  
• Excellent organizational and documentation skills
  
• Ability to connect training performance with business outcomes
  

Area of Work

Training Strategy & Planning:

§ Prepare a comprehensive calendar on a quarterly basis covering all product training sessions.

§ Ensure inclusion of both new and existing products in the calendar.

• Share and regularly update the training calendar with the MBIL Sales Training team and respective Sales Regional Managers.
  
• Incorporate periodic training sessions focused on internal processes and systems.
  
• Develop effective training aids and tools to support delivery of training programs.
  
• Design customized training programs to address specific needs of Franchise Partners
  

Training Delivery & Content Execution:

• Ensure all training materials, presentations, and product demonstration tools are prepared and available in advance.
  
• Integrate competitive product analysis and comparison of Features, Advantages, and Benefits (FABs) into product training sessions.
  
• Include detailed market insights and trends to enhance training relevance and impact.
  

Training Infrastructure & Resources:

§ Maintain a centralized training library with up-to-date content and reference material.

§ Source and evaluate external training partners (if required), ensuring alignment with MB standards.

§ Set up and maintain structured onboarding programs for new hires in sales.

Self-learning:

§ Conduct periodic refreshers on existing products to stay updated.

§ Explore, study, and document evolving technologies integrated into MBIL products.

§ Analyze and demonstrate Features, Advantages, and Benefits (FAB) of MBIL cars during training sessions.

• Study core competitor products in detail.
  
• Compare MBIL products with core and relevant competition offerings.
  
• Evaluate and document FABs of competitor products in comparison to MBIL vehicles.
  
• Study the local and national automotive market landscape.
  
• Analyze current industry trends and customer purchase behavior.
  
• Research the luxury automobile segment, including its patterns, trends, and consumer behavior.
  
• Maintain comprehensive records of all self-learning activities and findings.
  
• Effectively demonstrate acquired knowledge during internal training sessions
  

Evaluation, Reporting & Compliance:

§ Track training effectiveness through assessments, post-training evaluations, and behavioral analysis.

§ Maintain individual training records, evaluation sheets, and attendance for audit and review.

§ Submit regular training MIS reports, including onboarded vs. trained manpower, attrition trends, and training ROI.