Salesforce Marketing Cloud Developer
Posted Updated 18
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Summary
Develops and maintains Salesforce Marketing Cloud automation: building Journey Builder campaigns (e.g., abandoned cart, surveys), Automation Studio workflows, SQL-driven segmentation, and API-driven solutions using AMPscript, SSJS, and REST/SOAP APIs. Role is based in Delhi/NCR and requires 6+ years of SFMC experience.
Key Responsibilities
- Design, develop, configure, and maintain end-to-end marketing automation solutions in Salesforce Marketing Cloud.
- Build and maintain Journey Builder campaigns, including Review Farming, Customer Surveys and Abandoned Cart journeys.
- Develop Automation Studio workflows involving SQL Query Activities, Import Activities, File Drop automations, and Script Activities.
- Design and maintain Data Extensions, customer data models, segmentation logic, and campaign audience preparation.
- Write and optimize complex SQL queries for customer segmentation, product mapping, campaign eligibility, data reconciliation, and reporting.
- Develop API-driven automation solutions using REST API, SOAP API, SSJS, WSProxy, and AMPscript.
- Configure and troubleshoot API Event Definitions, journey entry events, customer event ingestion, and real-time journey triggering.
- Develop dynamic and personalized email campaigns using AMPscript, dynamic content, and reusable email templates.
- Support CloudPages development, survey landing pages, JavaScript validations, and customer-facing campaign interactions.
- Implement localized campaigns and country-specific email requirements, including legal/compliance content and document links.
- Perform campaign testing, audience validation, journey testing, automation validation, and production deployment sanity checks.
- Monitor campaign execution, troubleshoot automation failures, journey issues, SQL errors, API errors, and data inconsistencies.
- Develop campaign tracking and reporting queries for sends, clicks, bounces, unsubscribes, and customer engagement.
- Support production deployments, release management, hypercare, and ongoing campaign maintenance.
- Coordinate with business and technical stakeholders to understand requirements, validate implementation approaches, and ensure successful campaign execution.
Required Technical Skills
- 6+ years of hands-on experience with Salesforce Marketing Cloud and external system integrations.
- Advanced knowledge of Journey Builder and Automation Studio.
- Strong SQL skills within SFMC Query Activities.
- Experience with Data Extensions, Contact Builder, and customer data modelling.
- Hands-on AMPscript and SSJS development.
- Experience with SFMC REST API, SOAP API, and WSProxy.
- Experience with Postman for API authentication, testing, and debugging.
- Strong understanding of Email Studio, dynamic content, personalization, and campaign execution.
- Experience in SFMC tracking, reporting, troubleshooting, and production support.