SDR / Lead Generation Specialist / Outbound Prospecting Specialist
Summary
We are looking for a proactive and results-driven SDR to join Red Rocket Software and help grow our outbound sales pipeline across European markets. In this role, you will be responsible for identifying potential clients, building targeted outreach campaigns, qualifying leads, and booking intro calls for the sales team.
You will work closely with Business Development and Marketing teams to generate new business opportunities for design & development services through LinkedIn outbound, personalized messaging, and strategic prospect research.
Responsibilities
Build and execute outbound outreach campaigns via LinkedIn and other channels
Research and identify ICP-fit companies and decision-makers
Create personalized multi-touch outreach sequences
Generate and qualify sales opportunities for the sales team
Book and confirm intro calls with potential clients
Maintain accurate CRM records and update lead statuses
Track outreach performance and optimize messaging based on results
Conduct account research using LinkedIn, company websites, Clutch, and other tools
Collaborate with Business Development and Marketing teams to improve targeting and messaging
Run A/B tests for outreach messages and analyze reply rates
Maintain consistent outreach activity and follow-up discipline
Requirements
Must Have
1+ year of experience in SDR / Lead Generation / B2B Outreach roles
Strong written English (B2+ minimum)
Experience with LinkedIn Sales Navigator or similar prospecting tools
Understanding of outbound sales processes and lead qualification
Experience working with CRM systems (Pipedrive or similar)
Ability to personalize outreach at scale
Strong communication and organizational skills
High level of ownership and self-management
Ability to handle rejection and stay motivated in outbound environments
Nice to Have
Experience in IT outsourcing, software agencies, or SaaS
Experience working with European markets (DACH, Poland, Switzerland)
Familiarity with Apollo, Instantly, Clay, or automation tools
Understanding of tech buyer personas (CTO, Founder, Head of Product)
Polish or German language skills
Startup or agency background
What We Expect From You
Ownership mindset and ability to work independently
Strong attention to detail
Consistency in outreach and follow-ups
Analytical thinking and willingness to improve messaging through data
Ability to balance outreach volume with personalization quality
Proactive communication and collaboration with the team