Senior Account Executive, CA

About Amplify

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit .

Job Description Summary:

Amplify is seeking a Senior Account Executive for the South Bay and Central Coast of California. This individual will serve as a strategic specialist on Amplify's solutions, independently manage territory operations, and drive revenue growth through consultative sales expertise. This role requires independent decision-making authority in territory management, strategic planning, and customer relationship development.

The ideal candidate demonstrates sales expertise, exercises discretion in business operations, and contributes to organizational strategy within the K-12 education sector

Sales Territory:

Public school districts with 2,250+ students in the following counties:

• Santa Clara

• Santa Cruz

• San Benito

• Monterey

• San Luis Obispo

• Stanislaus (county is shared with existing AE; territory includes a portion of districts)

• Merced (county is shared with existing AE; territory includes a portion of districts)

Candidates must live within the territory and regularly travel throughout the territory.

Essential Responsibilities:

• Strategic Territory Planning & Market Execution

  • Develop and execute a comprehensive annual territory plan to prioritize account outreach and optimize coverage across assigned school districts.

  • Track and analyze local funding trends, competitive presence, and district adoption cycles to identify target growth opportunities.

• Pipeline Generation & Revenue Achievement

  • Consistently achieve or exceed quarterly and annual revenue quotas through active, self-directed prospecting and opportunity pipeline creation.

  • Manage full-lifecycle sales processes from initial discovery and needs identification through solution presentation, contract negotiation, and closure.

• Consultative Solution Selling

  • Apply deep K–12 marketplace and product portfolio knowledge to conduct discovery, identify curriculum or instructional gaps, and map appropriate solutions.

  • Deliver high-impact, consultative product demonstrations and customized proposals that demonstrate clear alignment with district educational goals.

• District Relationship Building

  • Establish and nurture working partnerships with key district decision-makers, including Curriculum Directors, Department Heads, Principals, and adoption committee members.

  • Navigate district procurement processes to expand brand presence and drive long-term account retention.

• Sales Operations & Internal Collaboration

  • Maintain rigorous CRM pipeline hygiene and deliver accurate quarterly revenue forecasts to sales leadership.

  • Partner with Field Marketing, Sales Enablement, and Product Specialists to execute targeted local campaigns and advance active opportunities.

  • Serve as a mentor to new AE’s

Required Qualifications:

• Resides within the assigned territory

• Bachelor’s Degree

• 6+ years of successful direct K-12 sales experience in California

• Demonstrated success winning district-wide core adoptions across all stages of the CA adoption cycle, including pilots

• Willing to commit to a heavy travel schedule within the territory plus 3-4 team, regional, or national sales meetings (60-70% travel)

• Excellent verbal, written, and comprehension skills

• Strong presentation skills

Preferred Qualifications:

• Demonstrated ability to work independently with minimum supervision

• Strong presentation skills

• Experience selling to schools and districts within the assigned territory.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.