What You'll Do

Strategic Thinking & Planning

• Lead annual strategic planning for client accounts, translating brand objectives into concrete content, promotion and execution plans, with full ownership of project budgets and costs.
• Build deep, differentiated expertise in higher-education branding and recruitment strategy, positioning yourself as a trusted strategic advisor — not just a service executor.

Stakeholder Engagement & Needs Insight

• Serve as the primary point of contact for client senior/mid-level stakeholders, uncovering the real business objectives behind stated requests and proactively surfacing needs clients haven't yet articulated.
• Continuously track client and competitor brand movements, converting market intelligence into weekly/monthly strategic reports that inform client decision-making.

Work Orchestration & Team Leadership

• Orchestrate cross-platform content operations and lead generation across major channels including Facebook, LinkedIn, Instagram and YouTube.
• Coordinate cross-functional collaborators (copy, design, editing, layout) to keep multiple projects moving in parallel without compromising quality; drive SOPs and quality-management processes to lift team efficiency.
• Manage team performance and project budgets, while developing team members' client-service and strategic-thinking capabilities.

Crisis Management

• Act as first responder when client brand issues arise, delivering rapid PR support to contain risk before it escalates.

What We're Looking For

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Digital Media or a related field.
• 5+ years of experience in the advertising/agency industry, including at least 2 years in account management/team leadership.
• Proven ability to translate ambiguous requirements into clear strategic plans, with a knack for cutting through surface requests to identify what clients truly need.
• Hands-on experience with content operations and lead generation across major social platforms (Facebook, LinkedIn, Instagram, YouTube).
• Sharp perspective on AI tools, Integrated Marketing Communications (IMC) and digital marketing trends, backed by strong data analysis skills.
• Strong pitching and presentation skills, with the ability to orchestrate efficiently across multiple stakeholders.
• High resilience under pressure, able to manage multiple projects concurrently; results-driven and highly self-motivated.
• Prior experience in the education sector is a strong advantage.