Senior Brand Manager

• Manage brand strategy and execution for products to drive awareness, adoption, and business growth.
• Support insight generation through market research, competitive analysis, and customer understanding to inform brand strategy.
• Partner with cross-functional teams to address market challenges and support ongoing brand development.
• Monitor brand performance using market trends, customer feedback, competitor actions, and key business metrics.
• Identify opportunities to optimize messaging, campaigns, and channel mix based on performance insights.
• Support brand strategy development for pre-launch products, including positioning, target audience definition, and key message development.
• Drive launch readiness planning, including market shaping, stakeholder engagement, and preparation of commercial tools and materials.
• Build and align go-to-market plans with cross-functional teams such as Medical, Market Access, BU, Regulatory, and Legal etc.
• Oversee brand budget, timelines, etc. to ensure efficient execution.
• Ensure all marketing activities are compliant with company policies, regulatory requirements, and ethical standards.

Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus

Industry experiences: Minimum 5 years working experience in Pharmaceutical industry

Position experiences:

• Minimum 3 years working experience on product management or marketing
• Minimum 1 year business management background is preferred
• Biologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc. is a plus

Language Skills: Fluent in English both oral and written

Computer Skills: Working knowledge, especially good at Excel and PowerPoint. Good master of AI.

Mobility: Willing to travel frequently

Other Special requirement:

• Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
• Good understanding of business and product knowledge with marketing sense
• Strong communication and presentation skill with excellent interpersonal sense
• Experienced project management background in pharmaceutical company
• Strong analytical skills including business and financial management
• Should be self-motivated, creative and well organized
• Experience in new product or new indication launch is a plus

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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